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Define for us what you mean by “scrapping” the film. The movie has already been made. The film was set for release but had to move the date because of a worldwide virus that’s forcing countries to halt industry at all levels.
So, I’m curious what scrapping means to you under these conditions.
My exact mood.
I'm really struggling to see how they'll get the hype train back on track for this film. I mean sure it's a Bond movie and people will see it regardless, but this is beyond a disaster at this point. Do you postpone promotion of the film? Do you pay those involved extra to be available in October/November to promote it?
I can't believe how quickly all the excitement for this film has left my body, you'd think it were some sort of virus or something
Was discussing this earlier with some folks on Twitter. Seems like best course of action is basically radio silence and then restart in the summer, maybe attach new launch trailers with Wonder Woman and Tenet (maybe an IMAX prologue with the latter). Will they finally do Comic Con? How new will the trailers and posters be? This is all uncharted territory for a blockbuster of this scale...
All my hype is just gone. Like that *snaps*. It's like having theatrical blueballs.
Hahaha what a comment. That should be the tag line to the film
A cure to your theatrical blueballs, No Time To Die
I get your point……
But NTTD was actually the least heavily-marketed Craig-era film up to this point.
We basically had one trailer (released very late) and a few TV spots. The posters were lacklustre and unremarkable. The only genie they can’t put back into the bottle is the song. But there are ways to keep the hype alive in that department. (basically turn it into a Oscar campaign in November)
It’s not that bad a situation…..the smart thing to do would be to put the campaign on pause. Then re-start with Wonder Woman and Tenet.
They will have to change the emphasis of the marketing campaign and come up with a new slant. But it’s far from being unsalvageable.
I may be wrong headed about this but a high profile delay may even play into the movie’s overall mystique. Also, NTTD has a level of year-long marketing/awareness that most films never get. If the Olympics continue as planned, the. NTTD will have aired spots in the Super Bowl and the Olympics.
Also, if the spread of COVID-19 gets worse then EON will look absolutely brilliant for having the balls and conscious to move the movie.
Omega is also an official sponsor of the Olympics, so they could take advantage of that.
Yeah from a marketing point of view I find it rather fascinating: I'll be very interested to see how they do it.
Certainly 'delayed Bond film finally coming out' will be a big editorial angle they'll be able to play.
I wonder if the 5 News update that said that anyone who is going to catch the virus will catch it "in the next four weeks" is accurate.
First UK death confirmed.
Here, where I am, we're still lingering around the dozen cases confirmed mark.
This feels very much in keeping with more classic Bond films where the villains always used to drive Italian cars. I really appreciate that touch! You can tell it's a movie because they don't break down before the chase.
Haha! Just like I joked to friends, "having the bad guys chase a hand-built British car from the 60's in Italian cars from the early-late 90's at least evens the odds of them making it through the chase without some form of breakdown."
LOL
Any new footage?
Yeah no new footage just said Thanksgiving not April
Part 2:
Oh my goodness that was great! First thing to genuinely cheer me up since the delay ;)