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I said that “NTTD suffered from 18 months of delays - more than any other flick coming out this fall”. I never spoke about films that are yet to be released. Plus, both Top Gun and DotN were further delayed because of external factors (M:I-7 needed more time to be finished and Top Gun took its slot and the Hammer controversy).
Anyway, especially in the US, the hype that there was on social media back in January 2020 was long gone a couple of months ago and prior to release everybody was joking about Bond be delayed again, “No time to release” etc etc. That’s because Bond is an event film, it’s no Ghostbusters. And can we just talk about all the hype from younger audiences that COVID burned related to the Eilish theme song? YouTube was flooded with reactions to the song and her live performance at Emmy’s and they all were on the hype train.
Trending the numbers from Box Office Mojo (and note that my NTTD week 8 numbers are partial):
Week SKYFALL SPECTRE NO TIME TO DIE
1 $117,637,108.00 $95,300,181.00 $75,210,554.00
2 $65,804,041.00 $43,802,698.00 $32,944,531.00
3 $43,388,040.00 $24,134,528.00 $17,355,650.00
4 $21,590,891.00 $15,857,936.00 $11,460,673.00
5 $14,745,983.00 $7,672,317.00 $8,884,605.00
6 $9,725,711.00 $5,708,472.00 $6,127,114.00
7 $9,935,604.00 $2,905,413.00 $4,390,641.00
8 $8,702,192.00 $1,721,040.00 $1,707,256.00
Even with VOD, NTTD is doing significantly better than SP at the same point in its' run. (Sorry about the formatting, but EXCEL to text is never going to look pretty).
This is why the series is so incredible: you just can't make this crap up.
I think their assessment was an extrapolation of NTTD's estimated budget with interest charges due to COVID delays. It's typical that studios receive around 45-50% of the box office during the theatrical window. That percentage varies as time passes during the theatrical lifespan of a film. The highest percentage of box office that studios receive will always be for the opening weekend. Also, percentages can change country-by-country.
Assessing a film's break even point or profitability is hard (if not impossible) when studios pay fees to their own subsidiaries for contract work. A studio may spend $150M for VFX work but the VFX company may be owned by an arm of the studio or the conglomerate that owns the studio. Also, productions get more tax benefits when they report higher costs.
I don't know the accuracy of MI6 in their reporting, which I think is the point. No one outside of the studio and producers know that info.
The most ridiculous thing is that they treat their calculations as facts in that Risky Business piece.
They are a joke. Two weeks before that article they dropped another one stating that NTTD would've needed $800M to break even. Clowns.
EDIT: Last week Bond opened in Malaysia but piracy, few theaters showing it and COVID are damaging its run. NTTD opened with just $510,000 compared to SP's $2,35M...
Yes. Bond has always been ahead of the curve
That was to be expected with 4K VOD prints all over the place as soon as it was released on rental.
It just makes me smile that Bond has done so well, and continues to do so, while every other big series I can think of outside of the MCU has had dramatic ups and downs, massive outcries from the public and critics and financial distresses. Bond has stayed true, and been an insane success, which is something we can all be proud of. Dan was definitely the right man to hitch this carriage to, as he helped to bring about a greater understanding of Bond as a man and what the movies can do with him, on top of attracting some of the biggest talent in moviemaking. You could only tell these kinds of stories with the character with an actor as convincing and compelling as him, and I think he was the perfect blend of the cinematic Bond and Fleming's original, creating a vastly fascinating portrait of our favorite spy.
It's not so much about the accuracy of budget numbers they reported, but about how dumb the analysis was.
Like if I said, "Hey, the movie cost $319 million and earned $750 million at the BO! That's an over $400 million profit!", it would be dumb, but not really any dumber than what they did.
Not mincing words there, are you? The people who made this analysis are not dumb. They did what they did with the best of intentions. But I am sure they get the message. In fact, they got it last time. And the time before that. And the time before that. It reads: people get upset about everything these days. The internet: where anger and frustration meet for drinks.
Oh, I only said the analysis was dumb, not the people. I'm sure they're doing their best, just like the fine scribes at Variety, the Daily Express, Screen Rant, and so on. ;)
Life goes on.
Anyway - I am happy NTTD did so well at the box office and looking at the number of tickets sold over here in Germany (Roughly 5.85 Million) in comparison to the number 2 (FF9 - just 1.9 Million) it's clear how strong this "franchise" (I even hate calling it that) still is. I am sure it will do very well here in (P)VOD and physical home media sales.
Agreed. I know people mean well, but the word is often not used correctly. As a rule of thumb, when people say "the Bond franchise", they really mean "the Bond film series". Not the same thing.
It's all semantics, and the more a term is used one way, whether it's right or wrong, it appears irreversible. You use words you see others using to define things without thought, and soon we're on the road to confusing terminology. But hey, it's the internet.
It’s funny because I’ve seen fans offended by the notion that Bond is an anti-hero. I mean, back in 1962, it wasn’t exactly common to see someone like Cary Grant shoot an unarmed man to death.
Is that really a thing? "Conversate"? :-D English isn't my first language and even I'm appalled.