No Time to Die production thread

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  • DeerAtTheGatesDeerAtTheGates Belgium
    Posts: 524
    Before we're getting into an endless discussion on Skyfall in a filming thread for NTTD, may I suggest we take the discussion elsewhere, maybe here or here or here?
  • Posts: 1,680
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble
    EON already produced a movie since CR that's MILES above ANY Mission Impossible movie. It's called Skyfall.

    Skyfall was good but we all know what happened after. It needs to be a continuous effort. This is where Eon is lacking compared to MI.


  • RC7RC7
    Posts: 10,512
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble

    The other projects are now the main focus.

    Obviously.
  • CASINOROYALECASINOROYALE Somewhere hot
    Posts: 1,003
    Minion wrote: »
    Honest Trailers are a form of humor. Hope that's understood to really enjoy them.

    Yeah but it shows the obvious flaws.
    Skyfall is ranked last for me in my Bond rankings.

    Like I said a lot of people need to re watch the old films. They are straying far away from what a Bond movie is supposed to be.
    Most of us have. You should learn to respect opinions that don't coincide with your own, @CASINOROYALE.

    That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?

    Obviously the Bond formula is completely gone and non existent.

    With each Craig film released they stray further away from the traditional movies.

    They definitely do not feel like “Bond films”.

    Do I enjoy them? Absolutely!

    Would Bond smack a woman’s ass and say “man talk, go away!”

    Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.

    That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.

    I do respect everyone’s opinions my friend. I think ‘Thunderball’ is a top 3 Bond film and I have friends who hate “TB”.

    That’s an opinion.

    Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.



  • TripAcesTripAces Universal Exports
    Posts: 4,548
    Special interests aside, who to please at this point. I've heard complaints about the PPK appearing at all. The Aston Martin(s). Product placement. Gadgets. Bond not talking enough. Too much Moneypenny, Q, and M. Blofeld. Preference that OO7 be included out of the pre-title sequence. Bond in a tux. Bond having more than one female liaison.

    Luckily they're focused on a making a Bond film.


    To be fair..

    They haven’t made a good Bond film since Casino Royale.

    I don’t care what anyone says, SF was not a good Bond film. Good action/adventure film for sure but EON has really fallen off..

    I think everyone needs to go back and watch DN - CR. Then go watch QOS - SP.

    Maybe it’s just me but it feels like everything is just crammed together, no lines, no end of the world plot or real threat.

    If I wanted to watch an action movie with shitty editing, no lines and bad writing I’ll just watch the Taken or Bourne franchise. Fun films but they are not blockbusters like Bond.

    Someone needs to slap the producers around and say “THIS IS JAMES BOND DAMN IT!!!”

    Seriously. Bond films used to be the biggest films of the year and the most hyped up series.

    IF they go woke and full on liberal for this film they will lose almost their entire fan base and franchise.

    They could’ve at least made the poster black and white (takes two seconds on an iPhone) and it would’ve looked better.

    There’s better paparazzi shots than that crap. The font for the title isn’t even readable. I mean seriously it looks like some cheaply made HBO crap.

    What’s with everyone getting pissy about us being mad?

    I do my best to not judge a film before I see a trailer but damn.

    Every film after CR has been a mess imo. Even DAD was more of a “Bond film” then QOS - SP.

    Take out the invisible car and a couple of poorly written scenes and it’s still a great James Bond film!

    Good luck CJF, you need it my man lol!

    A kindergartner doesn't whine this much. So stop. Just stop. Take it somewhere else.



  • Posts: 17,241
    Tuck91 wrote: »
    Mi Fallout woke them up so they should deliver something close to CR. If they don’t there in trouble

    The other projects are now the main focus.

    tenor.gif?itemid=4356203
  • CASINOROYALECASINOROYALE Somewhere hot
    Posts: 1,003
    TripAces wrote: »
    Special interests aside, who to please at this point. I've heard complaints about the PPK appearing at all. The Aston Martin(s). Product placement. Gadgets. Bond not talking enough. Too much Moneypenny, Q, and M. Blofeld. Preference that OO7 be included out of the pre-title sequence. Bond in a tux. Bond having more than one female liaison.

    Luckily they're focused on a making a Bond film.


    To be fair..

    They haven’t made a good Bond film since Casino Royale.

    I don’t care what anyone says, SF was not a good Bond film. Good action/adventure film for sure but EON has really fallen off..

    I think everyone needs to go back and watch DN - CR. Then go watch QOS - SP.

    Maybe it’s just me but it feels like everything is just crammed together, no lines, no end of the world plot or real threat.

    If I wanted to watch an action movie with shitty editing, no lines and bad writing I’ll just watch the Taken or Bourne franchise. Fun films but they are not blockbusters like Bond.

    Someone needs to slap the producers around and say “THIS IS JAMES BOND DAMN IT!!!”

    Seriously. Bond films used to be the biggest films of the year and the most hyped up series.

    IF they go woke and full on liberal for this film they will lose almost their entire fan base and franchise.

    They could’ve at least made the poster black and white (takes two seconds on an iPhone) and it would’ve looked better.

    There’s better paparazzi shots than that crap. The font for the title isn’t even readable. I mean seriously it looks like some cheaply made HBO crap.

    What’s with everyone getting pissy about us being mad?

    I do my best to not judge a film before I see a trailer but damn.

    Every film after CR has been a mess imo. Even DAD was more of a “Bond film” then QOS - SP.

    Take out the invisible car and a couple of poorly written scenes and it’s still a great James Bond film!

    Good luck CJF, you need it my man lol!

    A kindergartner doesn't whine this much. So stop. Just stop. Take it somewhere else.




    I’m sorry that went over your head.

    I forgot we are only allowed to talk in 140 characters like Twitter.

    No need for childish insults on a forum for discussion.
  • RichardTheBruceRichardTheBruce I'm motivated by my Duty.
    Posts: 12,914
    You started it.
  • Posts: 4,619
    I don’t care what anyone says, SF was not a good Bond film. Good action/adventure film for sure but EON has really fallen off..
    I can't tell you how much I hate the idea that a movie can be a good movie but a bad Bond film. NO! If a movie starring Bond is bad then it's both a bad film and a bad Bond film. If a movie starring Bond is good then it's both a good film and a good Bond film. Period.
  • MinionMinion Don't Hassle the Bond
    Posts: 1,165
    TripAces wrote: »
    Special interests aside, who to please at this point. I've heard complaints about the PPK appearing at all. The Aston Martin(s). Product placement. Gadgets. Bond not talking enough. Too much Moneypenny, Q, and M. Blofeld. Preference that OO7 be included out of the pre-title sequence. Bond in a tux. Bond having more than one female liaison.

    Luckily they're focused on a making a Bond film.


    To be fair..

    They haven’t made a good Bond film since Casino Royale.

    I don’t care what anyone says, SF was not a good Bond film. Good action/adventure film for sure but EON has really fallen off..

    I think everyone needs to go back and watch DN - CR. Then go watch QOS - SP.

    Maybe it’s just me but it feels like everything is just crammed together, no lines, no end of the world plot or real threat.

    If I wanted to watch an action movie with shitty editing, no lines and bad writing I’ll just watch the Taken or Bourne franchise. Fun films but they are not blockbusters like Bond.

    Someone needs to slap the producers around and say “THIS IS JAMES BOND DAMN IT!!!”

    Seriously. Bond films used to be the biggest films of the year and the most hyped up series.

    IF they go woke and full on liberal for this film they will lose almost their entire fan base and franchise.

    They could’ve at least made the poster black and white (takes two seconds on an iPhone) and it would’ve looked better.

    There’s better paparazzi shots than that crap. The font for the title isn’t even readable. I mean seriously it looks like some cheaply made HBO crap.

    What’s with everyone getting pissy about us being mad?

    I do my best to not judge a film before I see a trailer but damn.

    Every film after CR has been a mess imo. Even DAD was more of a “Bond film” then QOS - SP.

    Take out the invisible car and a couple of poorly written scenes and it’s still a great James Bond film!

    Good luck CJF, you need it my man lol!

    A kindergartner doesn't whine this much. So stop. Just stop. Take it somewhere else.




    I’m sorry that went over your head.

    I forgot we are only allowed to talk in 140 characters like Twitter.

    No need for childish insults on a forum for discussion.
    Uh-huh.
  • Posts: 820
    As it happens, I work for a design agency who principally handles large, corporate clients and campaigns. I've seen more than a few posts today slamming the agency behind the NTTD poster, so I thought I'd interject some context (if anyone's interested).
    • It's impossible to know what the agency's level of....well, "agency" is here. Every client is different. EON could be a client who provides a VERY specific creative brief the agency is forced to stick to, or could be more open-minded collaborators who give them free reign to experiment.
    • Even *if* EON is the latter, that doesn't mean they aren't also very prescriptive based on the options they're presented. It's not uncommon for an agency to do the major initial push on a project, only to have the client dictate specifically (and differently) what they want at a later/final stage -- a change of mind that essentially becomes a change of project.
    • I'm personally (and subjectively) seeing some clear high-level intention behind the strategy here, but we don't know if that came from EON or was the agency's idea.
    • In terms of tactical execution, I understand some of the (valid) criticisms people have...but again, without knowing what was in that strategic creative brief, we can't know where the line is between agency and client input.
    • I assure you nothing about this would have been "thrown together" quickly -- there would have been dozens, if not hundreds of drafts of this worked on. Not all necessarily presented to the client, but there would have been deep discussions and reasonings around why this was considered the best option.

    Personally: I think the "meh" reaction comes down to three factors.
    • Creatively, this is by far the most in media res poster of Craig's era and very, very narratively minimalist at first glance. That's not at all what we're used to. We're used to stylized, heightened-reality designs that offer an almost-meta positioning for the film itself. Glamour shots, essentially. So something this direct is bound to feel like a bit of a blunt instrument.
    • Purely from an art direction perspective, it (knowingly) sacrifices atmosphere for authenticity. Contrast it with the original CR teaser, for example: Strategically, they're actually not that different in terms of approach. But whereas that glorious CR teaser absolutely revels in the vibe it's creating, the NTTD instead presents its subject as a fleeting, desperately captured moment instead of a staged one. Funnily enough, it's a little more approximate of Craig's take on Bond -- but that doesn't necessarily lead to more exciting poster, for some.
    • We've all been waiting for official NTTD material for so long that our preset expectations were through the roof and anything short of that original CR teaser's engrossing impact was bound to feel like a letdown -- I hope the first trailer doesn't suffer from the same thing, actually.

    Sorry that turned into a blog post. But it's just some fun food for thought. :)
  • edited October 2019 Posts: 137
    I really hate it when some board members make statements of fact. The truth is it's always an anecdotal personal opinion. You flush it, I flaunt it - that's the great thing about us all having our own opinions. I just wish some would stop being so devisive and ruductive in their arguments. It's too much and really takes the pleasure out of coming on here.
  • CASINOROYALECASINOROYALE Somewhere hot
    edited October 2019 Posts: 1,003
    I really hate it when some board members make statements of fact. The truth is it's always an anecdotal personal opinion. You flush it, I flaunt it - that's the great thing about us all having our own opinions. I just wish some would stop being so devisive and ruductive in their arguments. It's too much and really takes the pleasure out of coming on here.

    I don’t see how I am being negative.
    Or claiming an opinion is “fact”.

    There are not outlandish gadgets in the Craig films. Correct?

    Are there any crazy end of the world type plots? Or outlandish villains? Or are the villains more like “terrorists” and regular looking guys with ideologies?

    The films are obviously incredibly different from the Connery - Brosnan films.

    Definitely more realistic. If you guys disagree and think they are all traditional and exactly like the previous films then hey I’m not going to argue.

    I just personally think they need to go back to the roots of Bond and follow the formula again.




    Back on NTTD. https://ibb.co/WHGqbcj

    I am assuming this is an unreleased Omega 300? Seems very retro.




  • Posts: 17,241
    @AgentM72 Even though I've never worked with big clients as a designer (quite the opposite rather), I definitely agree with all the points you mention here. This very much describes how a creative process can be, and often is. I'd be very interested to learn how much is down to EON's input or the agency itself (and the photographer too, for that matter).
  • CASINOROYALECASINOROYALE Somewhere hot
    Posts: 1,003
    AgentM72 wrote: »
    As it happens, I work for a design agency who principally handles large, corporate clients and campaigns. I've seen more than a few posts today slamming the agency behind the NTTD poster, so I thought I'd interject some context (if anyone's interested).
    • It's impossible to know what the agency's level of....well, "agency" is here. Every client is different. EON could be a client who provides a VERY specific creative brief the agency is forced to stick to, or could be more open-minded collaborators who give them free reign to experiment.
    • Even *if* EON is the latter, that doesn't mean they aren't also very prescriptive based on the options they're presented. It's not uncommon for an agency to do the major initial push on a project, only to have the client dictate specifically (and differently) what they want at a later/final stage -- a change of mind that essentially becomes a change of project.
    • I'm personally (and subjectively) seeing some clear high-level intention behind the strategy here, but we don't know if that came from EON or was the agency's idea.
    • In terms of tactical execution, I understand some of the (valid) criticisms people have...but again, without knowing what was in that strategic creative brief, we can't know where the line is between agency and client input.
    • I assure you nothing about this would have been "thrown together" quickly -- there would have been dozens, if not hundreds of drafts of this worked on. Not all necessarily presented to the client, but there would have been deep discussions and reasonings around why this was considered the best option.

    Personally: I think the "meh" reaction comes down to three factors.
    • Creatively, this is by far the most in media res poster of Craig's era and very, very narratively minimalist at first glance. That's not at all what we're used to. We're used to stylized, heightened-reality designs that offer an almost-meta positioning for the film itself. Glamour shots, essentially. So something this direct is bound to feel like a bit of a blunt instrument.
    • Purely from an art direction perspective, it (knowingly) sacrifices atmosphere for authenticity. Contrast it with the original CR teaser, for example: Strategically, they're actually not that different in terms of approach. But whereas that glorious CR teaser absolutely revels in the vibe it's creating, the NTTD instead presents its subject as a fleeting, desperately captured moment instead of a staged one. Funnily enough, it's a little more approximate of Craig's take on Bond -- but that doesn't necessarily lead to more exciting poster, for some.
    • We've all been waiting for official NTTD material for so long that our preset expectations were through the roof and anything short of that original CR teaser's engrossing impact was bound to feel like a letdown -- I hope the first trailer doesn't suffer from the same thing, actually.

    Sorry that turned into a blog post. But it's just some fun food for thought. :)


    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?




  • NectouxNectoux São Paulo, Brazil
    Posts: 22
    We just need to end Craig's era with another great script. The main problem since CR is that we got a more visually sophisticated series without the sharpness of plot and dialog from de first one. May PWB and CJF bring that again. Top-notch plot and dialogue.
  • Posts: 820
    @AgentM72 Even though I've never worked with big clients as a designer (quite the opposite rather), I definitely agree with all the points you mention here. This very much describes how a creative process can be, and often is. I'd be very interested to learn how much is down to EON's input or the agency itself (and the photographer too, for that matter).

    Oh my, so would I. To be a fly on the wall in those meetings...wow.

    On the other hand, I probably couldn't. I'd jump in and start pitching. ;)
  • CASINOROYALECASINOROYALE Somewhere hot
    Posts: 1,003
    Nectoux wrote: »
    We just need to end Craig's era with another great script. The main problem since CR is that we got a more visually sophisticated series without the sharpness of plot and dialog from de first one. May PWB and CJF bring that again. Top-notch plot and dialogue.

    And that was the point I was trying to originally make..

    Visually pleasing but the story not so much.

    I have faith in the current team!

  • edited October 2019 Posts: 17,241
    AgentM72 wrote: »
    @AgentM72 Even though I've never worked with big clients as a designer (quite the opposite rather), I definitely agree with all the points you mention here. This very much describes how a creative process can be, and often is. I'd be very interested to learn how much is down to EON's input or the agency itself (and the photographer too, for that matter).

    Oh my, so would I. To be a fly on the wall in those meetings...wow.

    On the other hand, I probably couldn't. I'd jump in and start pitching. ;)

    Indeed, it would be an interesting experience!

    Do you think you'd start pitching more from a fan perspective or from a agency creative perspective? :-D
  • NectouxNectoux São Paulo, Brazil
    Posts: 22
    Nectoux wrote: »
    We just need to end Craig's era with another great script. The main problem since CR is that we got a more visually sophisticated series without the sharpness of plot and dialog from de first one. May PWB and CJF bring that again. Top-notch plot and dialogue.

    And that was the point I was trying to originally make..

    Visually pleasing but the story not so much.

    I have faith in the current team!

    Which is a shame considering the Bond movies never looked so great and more elegant than other franchises, with such good cast, with the potential toned down by the scripts.
  • CASINOROYALECASINOROYALE Somewhere hot
    edited October 2019 Posts: 1,003
    Nectoux wrote: »
    Nectoux wrote: »
    We just need to end Craig's era with another great script. The main problem since CR is that we got a more visually sophisticated series without the sharpness of plot and dialog from de first one. May PWB and CJF bring that again. Top-notch plot and dialogue.

    And that was the point I was trying to originally make..

    Visually pleasing but the story not so much.

    I have faith in the current team!

    Which is a shame considering the Bond movies never looked so great and more elegant than other franchises, with such good cast, with the potential toned down by the scripts.

    Yeah don’t understand why I got attacked but glad someone else agrees..

    The visuals are STUNNING! I mean it’s just amazing to look at.

    On the other hand.. The stories and writing are lacking majorly. Thank god CJF is a master at storytelling.

  • edited October 2019 Posts: 820

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).
  • Posts: 820
    AgentM72 wrote: »
    @AgentM72 Even though I've never worked with big clients as a designer (quite the opposite rather), I definitely agree with all the points you mention here. This very much describes how a creative process can be, and often is. I'd be very interested to learn how much is down to EON's input or the agency itself (and the photographer too, for that matter).

    Oh my, so would I. To be a fly on the wall in those meetings...wow.

    On the other hand, I probably couldn't. I'd jump in and start pitching. ;)

    Indeed, it would be an interesting experience!

    Do you think you'd start pitching more from a fan perspective or from a agency creative perspective? :-D

    Bond occupies a very special place in my heart. The professional in me would be leading the action, because the person/fan in me would understand how important the moment was in my life.
  • CASINOROYALECASINOROYALE Somewhere hot
    Posts: 1,003
    AgentM72 wrote: »

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).

    Right on the money!

    I have a projector screen on my wall. Haven’t viewed it yet on that but I’ll see how much of a difference it makes since it’s wall sized.

    Yeah you’re exactly right now that I look at it.

    I think the bright blue was made to stand out. It’s a production still also (a shot I’m sure we will see in the trailer) so clearly it’s of importance and not just a “oh this looks good let’s throw it on the poster.”

    There’s definitely a theme of some sorts that they are planning to build from.

    I wonder how different the theatrical poster will look.

  • Posts: 832
    This thread really has gone off the rockers. I really couldn’t care less if they didn’t even release a teaser trailer. Don’t think it’s really important.
  • edited October 2019 Posts: 17,241
    AgentM72 wrote: »
    AgentM72 wrote: »
    @AgentM72 Even though I've never worked with big clients as a designer (quite the opposite rather), I definitely agree with all the points you mention here. This very much describes how a creative process can be, and often is. I'd be very interested to learn how much is down to EON's input or the agency itself (and the photographer too, for that matter).

    Oh my, so would I. To be a fly on the wall in those meetings...wow.

    On the other hand, I probably couldn't. I'd jump in and start pitching. ;)

    Indeed, it would be an interesting experience!

    Do you think you'd start pitching more from a fan perspective or from a agency creative perspective? :-D

    Bond occupies a very special place in my heart. The professional in me would be leading the action, because the person/fan in me would understand how important the moment was in my life.

    That would be the best way to approach it, for sure! I would be equally excited and nervous I think, trying my very best to let the creative part be front and center. Being a fan would provide you with unique knowledge though, which could've been used as an asset when pitching.

    Back to the poster; I'm very curious how it will tie in with the rest of the marketing, if we'll see a similar approach for the upcoming posters (think character posters for example), and how the campaign will look like as a whole.
  • AgentM72 wrote: »

    Thanks for the interesting take from an agency perspective!

    When you look at the previous teasers they seemed to have a little more “wow” in them. More detail.

    CR - Bond at the poker table, poker chips out/cards and a gun.

    Qos - Bond’s shadow teasing the actual poster.. Full poster then gets released with Bond actually in it and armed.

    SF - Simple. Bond inside the gun-barrel.

    SP - Bland background BUT, Bond in full LALD Roger Moore garb. PPK, shoulder holster and my favorite part.. NATO strap returns.

    NTTD - Cuba pinewood wall? Unflattering picture of Craig? Hard to read text?

    It was disappointing. I think QOS was the only poster I was actually kinda “meh” about. Like really? A shadow?


    Agree with you about QOS.

    And yes, this is a valid criticism and it's what I was getting at in saying the NTTD poster sacrifices atmosphere for authenticity. But the commitment to that execution is what makes me suspect it was a key part of the strategic creative direction.

    If you'll permit me one more train of thought...I'd like to examine that "wow" element a little more closely. Because I think there is a certain kind of "wow" happening here, just not the one we're used to.

    I'll try not to go too deep into technical design, but -- I am also seeing a poster that is very functionally designed to have maximum effect creatively as a printed poster in a cinema -- not for digital consumption.

    I know this seems counter-intuitive in 2019, but based on the choices in the final result I think it could have also been a key element of the creative direction that was pushed hard:
    • The type choice on the title, it's size, its contrast punch
    • The bigtime increase in its legibility from a distance
    • The vertical placement of Craig's face and clear costume choice (an immediate "this is 007, not Knives Out" effect)
    • That fresh blue that pops a seriously bright colour that can stand out in a dark hallway amongst other posters
    • The way the type flow is designed specifically to lead the eye to the golden 007 (which I suspect is why we didn't see that integrated "0-0-7" like some assumed we would)...

    Here's an experiment -- crude, I know -- but I tried it earlier and it sold me on the design.

    Open the poster fullscreen on your machine and walk across the room. Look at it from 20 feet away. Your opinion may not change, but in my case I started to appreciate how some of these elements start to work with more intention.

    And they're all intentional. I don't think it was designed to be consumed on a computer screen or phone. And that makes sense -- a teaser poster is 6 months out, all you're trying to do is plant a seed in cinema-goers minds that a Bond film is coming, and it should stay in their awareness. Online and digital audiences will shortly have trailers to clamor over, and the poster will quickly become a non-impact piece of marketing (online).

    Great post!

    But I’m going to disagree on one thing....I do think the poster looks dodgy on my laptop, mainly because I’m sitting fairly close to the screen. HOWEVER......when I looked at it in my iPhone on Instagram for the first time I thought, “Oh, I get it now.”

    The smaller the poster is the more impactful the text seems. It’s basically your theory in reverse. The poster has been designed for Instagram audiences. You need to be a distance away and looking at the poster when its fairly small to “get” it.

    The commitment and doubling down on that font in the title really sells it when you look at it from a distance.

    It’s grown on me. But it’s still too “meh” to either destroy my faith or excite me anymore.
  • Minion wrote: »
    Honest Trailers are a form of humor. Hope that's understood to really enjoy them.

    Yeah but it shows the obvious flaws.
    Skyfall is ranked last for me in my Bond rankings.

    Like I said a lot of people need to re watch the old films. They are straying far away from what a Bond movie is supposed to be.
    Most of us have. You should learn to respect opinions that don't coincide with your own, @CASINOROYALE.

    That’s not an opinion? That’s the truth. Are you really disagreeing and saying that the Craig films are exactly like DN - DAD?

    Obviously the Bond formula is completely gone and non existent.

    With each Craig film released they stray further away from the traditional movies.

    They definitely do not feel like “Bond films”.

    Do I enjoy them? Absolutely!

    Would Bond smack a woman’s ass and say “man talk, go away!”

    Probably not.. Thats probably their biggest screw up. James Bond drinks too much, bangs a lot of women (uses them like toys) and kills people. Oh and he’s a spy.

    That’s literally the character. I try not to believe the tabloids but all the rumors of a “PC Bond film” seem to be true.

    I do respect everyone’s opinions my friend. I think ‘Thunderball’ is a top 3 Bond film and I have friends who hate “TB”.

    That’s an opinion.

    Saying QOS - SF follows the same Bond format from the previous films isn’t an opinion. Those films were obviously made with the intention to be different.



    That's because the formula you're talking about isn't working anymore. It's old fashioned, obvious and a parody of itself.
  • imranbecksimranbecks Singapore
    Posts: 972
    A teaser trailer would've had much more impact on JB Day then a somewhat underwhelming poster. A missed opportunity.
  • Posts: 3,333
    As teaser posters go, this does nothing for me. Personally, I thought the shot of Craig striding away from the Aston Martin with sunglasses was a better shot. In the pantheon of teaser posters this one is somewhere near the bottom of the pile. Doesn’t bode well for the final poster.
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