The latest James Bond videogame "Blood Stone" failed to collect a BAFTA award for its original score at this week's ceremony, mainly due to the dominance of PlayStation 3 title "Heavy Rain". The film noir-inspired murder mystery emerged as the big winner, picking up three trophies.
"Rain" beat British composer Richard Jacques's commendable James Bond 007: Bloodstone soundtrack as well as Super Mario Galaxy 2/
As well as being honoured for its original music, "Rain" took home gongs for technical innovation and story at the ceremony in London on Wednesday night.
The award for best game went to Mass Effect 2, an action role-playing game, while Call of Duty: Black Ops took home the Game trophy, the only award voted for by the public.
Sir Ben Kingsley presented the Fellowship award to Peter Molyneux, who has created such games as Populous, Magic Carpet and the Fable series.
The family award went to Kinetic Sports, which uses new technology that allows to play without a controller. The device was recently named the fastest-selling gadget of all time, with 10 million sales in just four months.
Cut The Rope, a physics-based puzzle game, won the award in the handheld category, while My Empire picked up the gong in new category honouring the best social network game. Users can play the city-building game using Facebook.
Other winners included F1 2010, which picked up the Sports gong, and God of War III, which collected the artistic achievement award.