So we launched the Live Blog for the first time to cover the press conference today. It was the first time we have updated MI6 in real time, beyond writing articles and news stories and publishing them as quickly as possible.
Was it useful?
How would you improve it?
What would you have liked to have seen / done differently?
A few other Bond outfits leaned on Twitter for real-time commentary after we announced the Live Blog, but we figured people might not want their news feeds jammed up, and the Live Blog was there if you were interested, otherwise it wouldn't spam up your social networking feeds too much.
Some of the things I would like to work on for next time would be more frequent, shorter entries -- we were trying to keep things 100% accurate during the press conference, rather than posting up bullet points and quick reactions. Our delay was about 2 minutes. The interactivity wasn't really possible as Twitter was slammed - perhaps a unique hashtag would have worked better? The forums were also over capacity for the majority of the event as we had unprecedented levels of traffic across all services, which hampered the ability to include comments. Live photos were also not possible thanks to the blanket ban on snaps during the PC. But the main site was up for the duration, which was an achievement considering the traffic levels.