Bond shouldn't move with the times

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  • BondJasonBond006BondJasonBond006 on fb and ajb
    Posts: 9,020
    Swann was more like another Tracy, not an obvious sex-bomb, intelligent still acting silly every now and then and very beautiful, but in a rather innocent way.

    Monica Bellucci was the typical Bond girl and personally I experienced that EVERYONE talked about here extensively.
    So in my opinion, EON succeeded in providing us with a much talked about Bond girl.

    In a future Bond film there will be another Xenia Onatopp or Fiona Volpe or Vesper or Pussy Galore.
  • bondjamesbondjames You were expecting someone else?
    edited September 2016 Posts: 23,883
    Exactly, @bondjames. I'm not asking for gratuitous close ups of female arses and boobs like in the 'Fast & Furious' films, but these Bond girls should be the most talked female characters of the year. I hate to bring the comparison up but in 2015, Rebecca Ferguson and her godly legs from 'Rogue Nation' stole the show. Had TB been released last year, everyone would be gaga-ing over Fiona Volpe.
    I'm afraid I must agree completely. Ferguson indeed stole the show in 2015 for me. I still gaga over Volpe now.

    I have to admit that Murino certainly delivered a little of the requisite goods in CR, but I too long for a little more exposé (and I don't mean Craig in swimwear or underwear) going forward.
  • SzonanaSzonana Mexico
    Posts: 1,130
    I think Bond has to change a little to stay in the game otherwise the franchise would have been dead but more than changing the character if he smokes or not or playfully slaps some girls its not that much of a big deal.

    The changing has to be done according to what people want to see in films, while I would have loved them to continue with the typical Bond formula i feel like it was the right thing to give Criag a more realistic take on the character otherwise the franchise could have been killed.

    I don't think its that relevant if Bond smokes or doesn't or if he slaps women. What matters is how he feels about his job and how he acts with the villains and how good he is at seducing the ladies.

    But i do even myself wonder what would have happened if they wouldn't have rebooted and just scale down the film on the gadgets making them a bitt less futuristic but still keep with quips, non bleeding Bond and no Rookie Agent stuff just continue like nothing in cinema happened and they wouldn't have followed the trend. The Bourne, 24 and The Batman Begins.


    Keep exactly like they were doing with Pierce just a bitt more polished scripts and scaleing down on the futuristic side.
    Would it have worked or the franchise would have died ?

    Craig's timeline makes me feel like he is Bond 1 again. That the count of the Bonds started all over again.
    Officially he is Bond number 6 but because there is a whole new timeline with a different backstory for Blofeld makes me feel like he is Bond #1 and Bond #7 will Bond #2 again.
  • If by 'worked' you mean continued profits, then yes I think more Brosnan type films would have worked. It's very difficult to make a Bond film and not get a good profit.
  • bondjamesbondjames You were expecting someone else?
    Posts: 23,883
    Szonana wrote: »
    But i do even myself wonder what would have happened if they wouldn't have rebooted and just scale down the film on the gadgets making them a bitt less futuristic but still keep with quips, non bleeding Bond and no Rookie Agent stuff just continue like nothing in cinema happened and they wouldn't have followed the trend. The Bourne, 24 and The Batman Begins.


    Keep exactly like they were doing with Pierce just a bitt more polished scripts and scaleing down on the futuristic side.
    Would it have worked or the franchise would have died ?
    Arguably that is exactly what they did with GE, one of my favourite Bond films and a perennial favourite for many members on this forum.

    So yes, I think it would have worked, and I think that's what some of us (myself included) are advocating for the next film.
  • edited September 2016 Posts: 1,469
    I think the producers have an obvious juggling act: keep Bond as close to "Bond" as possible, but make the films accessible to current audiences. The films make so much money, I don't think the producers want to make Bond too "distasteful" to those who're politically correct and easily offended. However, I can't think right now of any moments in the Craig films where Bond is wimpy, and many of you point out great moments he had in CR, for instance. He held his own against Judi Dench's M, for Christ's sake. It would be great to see Bond smoke.

    Personally, I'd like to see the films push the envelope with Bond's masculinity. Even women want to see a real man on the screen. Okay, so patriarchy's gotten a bad rap, probably deservedly so, and feminists fight it. But aside from Fleming's design for Bond's character, and probably the need for more equality here and there, remember we had the men's movement starting in the 1980s, and men's groups flourish today...I organized one over a year ago and it's going strong. So masculinity is alive and well, and Bond should continue to be something of a symbol for that. Robert Bly wrote about the "Wild Man", who cannot be fenced in by society. We live in society, but wildness still lives within us--I think that's one reason why we, or I at least, identify with Bond. The ability to make whatever moves are necessary to get the job done--and to enjoy life for all it's worth!
  • SzonanaSzonana Mexico
    Posts: 1,130
    @comte-de-bluechamp
    Yes I meant staying popular with the crowds and make good profits and while Bond seems to be always profitable cinema changed drastically and maybe everyone would have thought keeping the formula was holding on to the past instead of looking to the future.

    @JasonBond
    Yes Goldeneye did jist fixed a few mistakes from the Dalton era but still kept the formula so I guess it would have been possible to renew Bond without the drastic change.
    And let's hope Bond 25 bring us back to the formula but updated just like Goldeneye once did. Martin Campbell brougt Bond back to the beginning in Casino Royale lets make him bring Bond back again to the old Formula but in 2016.

    We need Martin Campbell back again.
  • MansfieldMansfield Where the hell have you been?
    Posts: 1,263
    I posted a little about this when I first joined in another topic. I think Bond has to change with the times to keep its place in pop cultural. Every era of human history has been marked by one struggle or another. The true brilliance of Bond and Fleming is that his creation does translate to different time periods. The character may not present identically to the source, but such is the fundamental truth that none of us live in the same world as the one that precise character was created for. That world is 60 years gone. I like to view the Bond movie series as a time capsule of cinematic and world history. It is the longest running franchise of all time and watching each film gives the essence of what life was like at that particular time. Removing the elements that signal each entry as if it were a time capsule for current and future generations devalues the dynamic spirit of Bond. How many times do any of you associate, whether consciously or unconsciously, the mood and memories you were experiencing at the time of each Bond release? Moreover, it gives a younger viewer such as myself to understanding the workings of the world before my time. One of the most remarkable things I always think about as I watch the scene is how big of a deal they make Bond's flight in Dr. No. At a time when that opened up a new frontier to the general public with commercial airlines to travel and see new places, with hit songs like "Leaving on a Jet Plane." Nowadays that kind of event would be a throw in, such as Bond landing in the Bahamas in Casino Royale. If they played that like they did in Dr. No with the secret codes and 007 theme, it would be totally contrived and teeter on the brink of humorous. In its proper context, the Dr. No scene shows just how far we have advanced as a society. That is something I would like to see continued for the franchise.
  • HASEROTHASEROT has returned like the tedious inevitability of an unloved season---
    edited September 2016 Posts: 4,399
    to quote the Metallica song "Eye Of The Beholder"

    "moving back, instead of forward, seems to me absurd."


    ... i'll just leave that one there.
  • SzonanaSzonana Mexico
    Posts: 1,130
    Mansfield wrote: »
    I posted a little about this when I first joined in another topic. I think Bond has to change with the times to keep its place in pop cultural. Every era of human history has been marked by one struggle or another. The true brilliance of Bond and Fleming is that his creation does translate to different time periods. The character may not present identically to the source, but such is the fundamental truth that none of us live in the same world as the one that precise character was created for. That world is 60 years gone. I like to view the Bond movie series as a time capsule of cinematic and world history. It is the longest running franchise of all time and watching each film gives the essence of what life was like at that particular time. Removing the elements that signal each entry as if it were a time capsule for current and future generations devalues the dynamic spirit of Bond. How many times do any of you associate, whether consciously or unconsciously, the mood and memories you were experiencing at the time of each Bond release? Moreover, it gives a younger viewer such as myself to understanding the workings of the world before my time. One of the most remarkable things I always think about as I watch the scene is how big of a deal they make Bond's flight in Dr. No. At a time when that opened up a new frontier to the general public with commercial airlines to travel and see new places, with hit songs like "Leaving on a Jet Plane." Nowadays that kind of event would be a throw in, such as Bond landing in the Bahamas in Casino Royale. If they played that like they did in Dr. No with the secret codes and 007 theme, it would be totally contrived and teeter on the brink of humorous. In its proper context, the Dr. No scene shows just how far we have advanced as a society. That is something I would like to see continued for the franchise.


    That's a great argument in favor of changing that i never thought about before with Bond.

    its so true we can understand how movies were at certain times because the character behaved according to the decade and the films were according to the mood people were in at a specific time.

    We know the 60s were all about political incorrectness and great style thanks to Dr No, Goldfinger, From Russia with love and the Sean Connery films.

    The 70s was a great time for comedy thanks to the more light hearted film with Roger Moore.

    The 80s had this need for more hard action flicks and more violence was allowed thanks to Licence to kill and the living daylights we also had in the same style die hard and Rambo.

    The 90s was about bombastic pure fun action,the action of the 90s was about entretainment and leaving the theater Happy. Many critized the Brosnan era for being more shallow and maybe silly but that's what worked in the 90s till early 00s.

    And now the Craig era is giving us more depth and realism because that is what cinema is going through right now.


    The esscence of the character is the same. Just some mannerisms change to adapt to each different decade and its great People can learn from some decades while watching the Bond movies.
    Craig definitely changed the Formula big time but like all the other Bonds he is an answer of what people want to see in their films right now.

    But Mission Impossible is a great argument against the chsnge why? Because unlike Bond they never drastically changed their franchise they have kept it the way it was when they started. There are a few changes here and there but I don't feel much line which marks MI before Nolan and 9/11 and after.

    I see very little difference from the first MI to Rouge Nation. The one which fell the most different was Mi 2 with that one they went as far as Bond went with Die Another Day but for the third they just tonned down the gadgets they didn't go the Casino Royale root.

    So there is a great argument in both sides : against and in favor of the change,
    Personally im a little more inclined to against to change that means they shouldn't have rebooted and make Bond so dark and realistic just tone it down a little bit but i would have preferred they took the Mission Impossible Route.

    I'm not that against it, since i do like the Craig cuadrilogy a lot and how they made the reboot.

  • Posts: 3,333
    @Szonana, I would disagree that the 60s were about political incorrectness. Sure, you could say things that you can't say now, but that could be said of any decade preceding the Swinging Sixties as well. In actual fact the Sixties is when youth were finally given their own voice in music, in movies, in television and in magazines. Pretty much everything that we enjoy today comes from that great evolutionary decade. Culturally, it is the most influential decade whose impact can still be felt today.

    Also, the 70s wasn't really a great time for comedy. It was probably the most darkest decade in movies, with the likes of The French Connection, Dirty Harry, Death Wish, The Godfather, The Exorcist, etc, all set against the backdrop of the Vietnam War, The Munich Olympics massacre, The Black Panther movement and the Watergate Scandal. That's a short list, but there's a long list of violent movies produced in that decade, more so than any other. Bond only branched off into the comedy/lighter approach due to the casting of Roger Moore; Tom Mankiewicz even said he wrote the comedy into LALD to suit Roger Moore's personality. If Bond had really been following the culture trends of the 70s we would have had a gritty, violent and bloody series of movies, not the bawdy comedies that they morphed into. Sure, there were the Woody Allen movies which were mostly X-rated adult comedies, even Mel Brook's two big hits Blazing Saddles and Young Frankenstein earned AA certificates in the UK, but the 70s wasn't really that big on comedy - certainly not the family friendly kind.

    There's no real point to my post, other than to say you have a skewed perception of those two decades, @Szonana. I'm just trying to straighten you out.
  • DragonpolDragonpol https://thebondologistblog.blogspot.com
    Posts: 17,816
    James Bond should definitely remain in the Stone Age.
  • bondjamesbondjames You were expecting someone else?
    edited September 2016 Posts: 23,883
    It's true that the Moore films didn't really reflect the 70's from what I can tell. Arguably, they were a little ahead of their time, because by the time the late 70's came around, light hearted fare & spectacle were in, primarily due to the success of Star Wars.
  • MansfieldMansfield Where the hell have you been?
    Posts: 1,263
    One of the biggest cultural influences on the Moore era was the free flowing portrayal of casual sex. It's not always a tonal expression that defines the era. This was obviously shifted markedly in the 80s with the outbreak of the AIDS epidemic. There are surely less visible contemporary influences as well.
  • edited September 2016 Posts: 11,189
    I do remember re-watching Some Mother's do 'ave 'em a few months back (I'd have thought most British people would know of that show, which was very popular in the 70s - I loved it myself when I was younger) and the humour and use of slapstick (people looking on open mouthed at a ridiculous sites) did seem very similar to some of the comedy used in a few of the Moore films.

    Then again I suppose that style of (British) humour wasn't exclusive to JUST the 70s. However, I do get the impression that, when it came to popular trends in British comedy at least, farce was definitely "in" (Fawlty Towers, Dad's Army etc). I wonder if that might have been something that had been picked up on by the Bond people.
  • SzonanaSzonana Mexico
    Posts: 1,130
    bondsum wrote: »
    @Szonana, I would disagree that the 60s were about political incorrectness. Sure, you could say things that you can't say now, but that could be said of any decade preceding the Swinging Sixties as well. In actual fact the Sixties is when youth were finally given their own voice in music, in movies, in television and in magazines. Pretty much everything that we enjoy today comes from that great evolutionary decade. Culturally, it is the most influential decade whose impact can still be felt today.

    Also, the 70s wasn't really a great time for comedy. It was probably the most darkest decade in movies, with the likes of The French Connection, Dirty Harry, Death Wish, The Godfather, The Exorcist, etc, all set against the backdrop of the Vietnam War, The Munich Olympics massacre, The Black Panther movement and the Watergate Scandal. That's a short list, but there's a long list of violent movies produced in that decade, more so than any other. Bond only branched off into the comedy/lighter approach due to the casting of Roger Moore; Tom Mankiewicz even said he wrote the comedy into LALD to suit Roger Moore's personality. If Bond had really been following the culture trends of the 70s we would have had a gritty, violent and bloody series of movies, not the bawdy comedies that they morphed into. Sure, there were the Woody Allen movies which were mostly X-rated adult comedies, even Mel Brook's two big hits Blazing Saddles and Young Frankenstein earned AA certificates in the UK, but the 70s wasn't really that big on comedy - certainly not the family friendly kind.

    There's no real point to my post, other than to say you have a skewed perception of those two decades, @Szonana. I'm just trying to straighten you out.


    Ahhhh, well thanks for correcting me and explaining me more about the 60s and 70s periods in cinema.

    how The Moore films were ahead of its times but you could think that the 70s were so dark in real life that people looked for films to escape and comedies gave them that escape but thanks for explaining mevthat the Moore era being so light hearted was because of Roger Moore himself.

    But the Connery films did follow its trends a bit didn't they ?

    i mean you could see some strong woman between the Bond girls with a voice especially Sylvia Trench but the diference from the Politically correct Bond girls the 60s were more un intentional it was much more natural.



  • edited September 2016 Posts: 1,469
    BAIN123 wrote: »
    I wonder if that ('70s farce, slapstick) might have been something that had been picked up on by the Bond people.
    Just got an image of Bond chasing women Benny Hill-style with the film sped up, they disappear around the hedge, then they reappear with the women chasing Bond. (Glad we didn't get that.) I also remember seeing, while in Canada in the '70s, some episodes of Dad's Army, and enjoying the humor. Of course many of my buddies and I loved Monty Python then too.
  • If by 'worked' you mean continued profits, then yes I think more Brosnan type films would have worked. It's very difficult to make a Bond film and not get a good profit.

    I'm going to go out on a limb here & suggest that the Comte may never have made any sort of film professionally, Bond or otherwise. I believe you may be speaking beyond your personal experience, Comte. Not that I can claim any experience as a professional film-maker either...but I suspect it's not an easy realm to "make a good profit" in, otherwise, a lot more people would be doing it.
  • edited September 2016 Posts: 3,333
    bondjames wrote: »
    It's true that the Moore films didn't really reflect the 70's from what I can tell. Arguably, they were a little ahead of their time, because by the time the late 70's came around, light hearted fare & spectacle were in, primarily due to the success of Star Wars.
    The latter part of the Seventies did change with the end of the Vietnam War, and there was indeed a clamour for more lighthearted movies amongst the more gritty violent movies, which was why Mel Brooks movies and Grease -- though riding off the back of the X-rated (or R rated if in the US) Saturday Night Fever -- did so well, along with Burt Reynolds making those goofball movies that sullied his image forever after. So, yes, there was a slight sea change towards the end of the 70s. But that change had more of an influence on the Eighties output than its own, and the Burt Reynolds slapstick movies soon lost their popularity at the BO, leaving poor Burt trying to resuscitate his career in the next decade, which even the dream team of Clint Eastwood would fail to reignite in City Heat. Is there a lesson here? Also, Eastwood had a huge BO hit with his comedy Orangutan movies in the late 70s, but then found it difficult afterwards, hence his reason for resurrecting Dirty Harry belatedly in the 80s. I guess my point is the public grew pretty damn tired of their favourite macho actors tarnished by playing in comedies and would eventually shun them for the new macho guys in Gibson, Sly and Arnie.

    Personally, I always felt uncomfortable that Bond took the lighthearted route in the Seventies with TSWLM and MR, as it would have a long lasting effect on the series going forwards into the next decade, and would take a long while after to shake it off, which it eventually did with Casino Royale almost 3 decades later.

  • edited September 2016 Posts: 3,333
    I think you and me are of a similar age, @Birdleson, as I know you've enjoyed the same movies as me as a youngster. I can still recall how I felt going into TSWLM in 77, as I had read countless articles and reviews, plus I'd also seen many clips on TV: I admit I was concerned that Cubby, now sans Saltzman, had run out of ideas and was just creating a Best of Bond showcase package. The fact that he wasn't allowed to use any of Fleming's story, only the title, also worried me as they only had one more book to film with a complete Fleming story afterwards. Of course, we know how that one turned out! The things I didn't like about TSWLM was chiefly the villain having webbed hands whilst living in a submersible Atlantis and the fact they'd lifted the story pretty much wholesale from YOLT. I found the climax such a disappointment, especially as it was virtually identical to the volcano climax in YOLT. Though I will admit I still enjoyed the Lotus car chase and Bond in Egypt sequences, I couldn't excuse the fact it felt unoriginal. I had also come out of TMWTGG in 74 and felt slightly underwhelmed, but at least it felt more original. TSWLM didn't really have that, apart from the great song and ski jump PTS. I also hated with a vengeance the use of the Lawrence of Arabia signature tune when Moore appears on the back of a camel. How the audience laughed -- how I cried. That broke the 4th wall for me more than Lazenby could ever do in his OHMSS PTS. From that moment on, I think the movie (and the series) took a nosedive that would take a long time to correct.

    In no way am I telling you how to rate or like a movie, I'm just giving you my first time account of how I felt back in 77.
  • edited September 2016 Posts: 3,564
    Birdleson wrote: »
    In his defense he did stipulate "Bond film", which has a built in audience and built in name recognition. A reasonable amount of box office is almost a guarantee. And a lot of people would like to get their hands on that franchise for that reason.

    That built-in audience can be as much a curse as a blessing. Look at OHMSS -- it had a huge audience drop-off from the films preceding and following it, despite the adherence to Fleming's original storyline. Or LTK, or QoS, both with actors in the lead role that are largely approved by the modern fan community. The built-ins can be an enormous hindrance if you don't handle them right -- and there's nothing guaranteed in the film business, other than the fact that a small army of people out there want your job, desperately, and they're absolutely certain they could do a better job of it than you have been.
  • edited September 2016 Posts: 3,333
    Interesting POV, @Birdleson, on TSWLM. I suppose, for me by '77, I had already progressed into a more adult terrain with Eastwood and some of the great American New Wave movies, that I found TSWLM way too derivative and goofy to be considered a great Bond movie. I actually liked LALD on release and saw it as a topical, trendy movie. Not so much copying blaxploitation but actually being a part of it, front and centre. Unlike TMWTGG, which did tap into the popular Kung Fu craze, but was poorly executed with the young school girls doing the asskicking instead of Bond.
  • Posts: 3,333
    I salute you, @Birdleson. We share an uncannily similar movie buff background. :)>-
  • Birdleson wrote: »
    But it made money (OHMSS), it was still one of the top ten grossing films of the year. I'm not advocating complacency, or anything else, I'm just stating that he's not wrong in being confident that the brand guarantees a certain degree of box office. Repeated dissapointing product could change that. I didn't particularly care for SPECTRE, and it was a drop off in box office (and critical acclaim) from SKYFALL. I do attribute a lot of the early success of SP to the audience's good will following SF, so I wouldn't be surprised if B25 is not greeted as warmly sight unseen. But I believe the brand is still healthy enough to guarantee a certain level of success (if EON continues to blow record money on explosions and pointless chase scenes, as well as name actors in supporting roles, and that makes profit near unattainable, screw them).

    The sentence I have emboldened is my point. The brand alone doesn't guarantee success if the product starts to repeatedly disappoint the audience. Too many people on this forum get their jollies by constantly bashing any Bond film made since whenever their idealized Golden Age may have been. (If Pierce Brosnan could bear the scars of their critical scorn, he'd be the ugliest man walking the planet!) Additionally, the brand didn't just magically appear out of the vacuum before most of us were born -- several very talented people have worked their tails off for decades now to MAKE that brand. Michael G. Wilson has been involved with the making of this series since Goldfinger, for Ian's sake! Let's show a little credit where credit is due and not walk around assuming that any marginally talented chimpanzee could make a successful Bond film!
  • bondjamesbondjames You were expecting someone else?
    edited September 2016 Posts: 23,883
    Let's not confuse box office and branding with critical success.

    The most critically successful Bond films of the last 25 years have not been the most successful at the box office, with the exception of SF.

    Branding can result in continued box office success, but only critically acclaimed quality will result in respect. That respect was lost to an extent during the 90's even though the films were very successful (Brosnan even made that point when arguing that he should be brought back - well they keep making more money was his argument - or words to that effect). EON made the smart decision to reboot, because they had gone of track critically, despite casting Oscar winners in key roles, and despite 'moving with the times' arguably.

    What they gave us with CR was actually a return to a more 'sexist and old fashioned' Bond, but credibility was restored. It was a less successful (at the box office) reset, which re-established and re-positioned the brand for the future.
  • Birdleson wrote: »
    But it made money (OHMSS), it was still one of the top ten grossing films of the year. I'm not advocating complacency, or anything else, I'm just stating that he's not wrong in being confident that the brand guarantees a certain degree of box office. Repeated dissapointing product could change that. I didn't particularly care for SPECTRE, and it was a drop off in box office (and critical acclaim) from SKYFALL. I do attribute a lot of the early success of SP to the audience's good will following SF, so I wouldn't be surprised if B25 is not greeted as warmly sight unseen. But I believe the brand is still healthy enough to guarantee a certain level of success (if EON continues to blow record money on explosions and pointless chase scenes, as well as name actors in supporting roles, and that makes profit near unattainable, screw them).

    The sentence I have emboldened is my point. The brand alone doesn't guarantee success if the product starts to repeatedly disappoint the audience. Too many people on this forum get their jollies by constantly bashing any Bond film made since whenever their idealized Golden Age may have been. (If Pierce Brosnan could bear the scars of their critical scorn, he'd be the ugliest man walking the planet!) Additionally, the brand didn't just magically appear out of the vacuum before most of us were born -- several very talented people have worked their tails off for decades now to MAKE that brand. Michael G. Wilson has been involved with the making of this series since Goldfinger, for Ian's sake! Let's show a little credit where credit is due and not walk around assuming that any marginally talented chimpanzee could make a successful Bond film!

    I thought it was obvious I was saying it's very difficult now to make a bond film without a good profit, not at the beginning.

    I was responding to someone who asked whether it Brosnan type films had continued to be made would it be a success. Now the Brosnan films barring goldeneye are not my cup of tea, but I do believe they would have been a success.

    I am not making any point other than that the brand is very strong and people's opinions of a Bond film are quite strongly influenced by the very fact it is a Bond film. That's the power of a brand. Additionally even if people did not like the last few, they will probably still go to the cinema to the see the next one. I am not saying complacency will work for ever, only that a bad film can still take huge profits & with the branding of Bond it is very difficult now to make a Bond film which does not make good profits.
  • w2bondw2bond is indeed a very rare breed
    edited September 2016 Posts: 2,252
    Birdleson wrote: »
    But it made money (OHMSS), it was still one of the top ten grossing films of the year. I'm not advocating complacency, or anything else, I'm just stating that he's not wrong in being confident that the brand guarantees a certain degree of box office. Repeated dissapointing product could change that. I didn't particularly care for SPECTRE, and it was a drop off in box office (and critical acclaim) from SKYFALL. I do attribute a lot of the early success of SP to the audience's good will following SF, so I wouldn't be surprised if B25 is not greeted as warmly sight unseen. But I believe the brand is still healthy enough to guarantee a certain level of success (if EON continues to blow record money on explosions and pointless chase scenes, as well as name actors in supporting roles, and that makes profit near unattainable, screw them).

    The sentence I have emboldened is my point. The brand alone doesn't guarantee success if the product starts to repeatedly disappoint the audience. Too many people on this forum get their jollies by constantly bashing any Bond film made since whenever their idealized Golden Age may have been. (If Pierce Brosnan could bear the scars of their critical scorn, he'd be the ugliest man walking the planet!) Additionally, the brand didn't just magically appear out of the vacuum before most of us were born -- several very talented people have worked their tails off for decades now to MAKE that brand. Michael G. Wilson has been involved with the making of this series since Goldfinger, for Ian's sake! Let's show a little credit where credit is due and not walk around assuming that any marginally talented chimpanzee could make a successful Bond film!

    But even if that is true, Bond is strong enough to weather a storm. Die Another day was the sixth highest grossing film of 2002 behind several box office juggernauts including Harry Potter, Star Wars and LoTR.

    However times are different now. Social media is a strong force
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