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Comments
Bond, and even Fleming is complicit here, is a vehicle for a writer's mores and ethics. Whilst the originL books are obviously racist, the films have toned such political intrigue down, mainly because of the box-office.
There will be plenty of advocates for 'dewoking' 007 and with Bezos ultimately at the helm, it may happen.
Bingo.
I don't want a woke Bond either. Why would anyone want one in the first place?
I don't know what he's talking about. It's highly unlikely that Hollywood will become truly racist.
Anyway, let it be clear, you want headlines and bums in seats? Viral stories? Make Bond what he was during the Connery era. Shagging anything that moves, killing every piece of subhuman creature he crosses, (fat people, rich people, hideous people), etc.
Then watch counting the money, as the whole WWW goes crazy and accuse him of sexism and fascism and whathaveyou.
If you go the other way, the film will just sink past the opening week-end.
My feeling, they will do a Beverly Hills Cop 4 and after much paid promotion, this will just disappear from the radar, with the franchise dead.
Agreed. It’s such a lazy catch-all.
https://theguardian.com/film/2025/jun/20/james-bond-name-battle-007-uk-eu-trademark?CMP=share_btn_url
I’m late to this particular show ;) but this fella’s opinion mirrors my own. He is spot on. Very good, simple video.
I agree
In any case 1960s James Bond was never an architypal "Swinging 1960s" character. Although we like to pigeonhole fashions and behaviour into convenient 10 year boxes, Bond's generation was in it's prime from the mid 1950s to mid 1960s, the era portrayed in "Mad Men". He's a contemporary of the Rat Pack, who prefers jazz (like his creator). and more formal dress, to rock and jeans. He's into Bennies not Mary Jane.
But the rock and jeans generation still identified with him and flocked to theatres to see him. Many times the audience wants to pretend they are something else and don't want a character who lives in the same World as themselves
Many people want to see how the other half live, and experience that lifestyle vicariously for a couple of hours, that won't change. (Just look at all the reality shows about "celebs" and their mundane but opulent lives)
Being cool is never out of fashion, so as long as Bond demonstrates a calm demeanur under pressure, can outwit his opponents mentally, out duel them verbally and physically, he will be fine. He doesn't need to comment on pop culture or morality. He has modified his behaviour in certain areas over time, but single people still sleep around in today's World and villains can be slapped around for information, even if they are women.
In any case the majority of the audiences don't think of him as "posh", only as British, because that is as far as their assessment of his accent goes. In many markets he will be dubbed and sound like a fellow countryman. Secret Agents are percieved to be living the high life on an expense account, not an inheritance, and mix with the filthy rich and famous as part of their mission, not their private lives.