Bond in advertising

Seems like whenever a new Bond film is on the horizon, advertisers go crazy trying to piggyback on it.

Just this year I've seen all three of these playing up to the Bond theme (one even with my favourite 007!).

Kia with Pierce Brosnan:

Helpling (obviously a Bond spin-off):

Café Royal (with Robbie Williams as a sort of "Bond"):

Have you guys noticed this with other Bond films? Think it's been even more popular with Spectre than with any other Bond film in the past (apart from the obvious ads for Omega watches and other products from the films).
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