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Why was spectre marketed so differently to the final product?

Just thinking back to those trailers.

The first teaser was awesome. Eerie, spooky and had a very serious tone. It built expectation that the film was going to take a certain path. The music had a real sinister tone. Threatening and dark.

So given that the film is acknowledged as a step back (or forward depending on your opinion) to the formula, why do you think the decision was made to market the film as something it clearly isn't.

Could building those types of expectations then not delivering be behind some of the disappointment?
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Comments

  • DarthDimiDarthDimi Behind you!
    Posts: 12,659
    I'm afraid I don't understand, @Matt007. I'd argue the film is pretty dark. It didn't feel like some sort of antithesis to the trailer.
  • Posts: 571
    I agree, I didn't find any antithesis to the trailer, but I acknowledge that SP's humourous side maybe wasn't represented in the trailers.
  • Posts: 403
    Once it leaves Rome things get more serious and by
    Spoiler:
    the mental and physical torture Blofeld respectively subjects Madeline and Bond to it all gets a little darker.
  • Posts: 1,468
    Matt007 said:

    Just thinking back to those trailers.

    The first teaser was awesome. Eerie, spooky and had a very serious tone. It built expectation that the film was going to take a certain path. The music had a real sinister tone. Threatening and dark.

    So given that the film is acknowledged as a step back (or forward depending on your opinion) to the formula, why do you think the decision was made to market the film as something it clearly isn't.

    Could building those types of expectations then not delivering be behind some of the disappointment?

    I fully agree. The initial trailer was gloomy and forboding, leading us to interpret that SP would be Skyfall Part II
  • Posts: 559
    Not saying it's moonraker 2 or anything but i think the tone is much lighter than the previous 3 films. In parts it's serious yes, the Mr White encounter for example, but the music in the teaser - the music box bond theme, the a tonal crescendo at the end and the general tone is much spookier than the tone of the film.

    They didn't include any of the lighter material in any trailer really. It created an expectation of a darker, more serious, film than we got. One that certainly didn't feel like we were going back to Roger Moore territory.

  • BondJasonBond006BondJasonBond006 far away in search of myself and trying to heal
    Posts: 7,922
    Seriously, Spectre is Daniel Craig's GoldenEye, OHMSS and FRWL at the same time!!
  • DarthDimiDarthDimi Behind you!
    Posts: 12,659
    I'd even throw in LTK, @BondJamesBond006. :-)
  • Posts: 8,827
    I find SP to be far darker than any Bond film to date, in spite of the humour. Sometimes even because of it.
  • ClarkDevlinClarkDevlin Belgravia, UK - Sneaking around Irene Adler's house for investigation purposes and whatnot...
    Posts: 6,044
    The gothic Spectre meeting at the plaza alone was dark enough. Something we have never seen in a Bond film before.
  • Posts: 8,395
    I think it was marketed well, and considering the whole hack thing, i think they had to tread a fine line.
  • sunsanvilsunsanvil Somewhere in Canada....somewhere.
    Posts: 260
    Truth be told I had put myself on a Bond-blackout leading up to it. I did see the trailers of course, but honestly I didn't feel they gave me much of anything to go on anyway.

    Spoiler:
    The one bit of marketing which does now strike me as odd is all the hype for Bellucci....who in the end is on screen for what.....like 3-5 minutes?!?
  • bondjamesbondjames Some men are coming to kill us. We're going to kill them first.
    Posts: 11,772
    I agree. It was marketed incorrectly. First trailer suggested a moody, dark thriller. What we got was anything but.
  • ClarkDevlinClarkDevlin Belgravia, UK - Sneaking around Irene Adler's house for investigation purposes and whatnot...
    Posts: 6,044
    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?
  • Posts: 571
    sunsanvil said:

    Truth be told I had put myself on a Bond-blackout leading up to it. I did see the trailers of course, but honestly I didn't feel they gave me much of anything to go on anyway.

    Spoiler:
    The one bit of marketing which does now strike me as odd is all the hype for Bellucci....who in the end is on screen for what.....like 3-5 minutes?!?

    On Bellucci

    Spoiler:
    I'm glad I knew she was only in it for 7 minutes. When I saw Skyfall I expected Berenice Marlohe to be a main Bond girl and have a greater screen time, and it was kind of like, Silva, shot her, he did shoot her right, she's dead? she can't be dead she's got high billing, oh she is dead - okay ...

  • Posts: 1,876
    The car chase is a great example, in the trailer we saw it with that great score that took from OHMSS, it looked just fantastic and really got me excited . Come the actual movie, the music had gone, replaced by something much weaker IMHO and we cut to MP searching in her fridge! All very strange
  • TheWizardOfIceTheWizardOfIce 'One of the Internet's more toxic individuals'
    Posts: 6,051
    patb said:

    The car chase is a great example, in the trailer we saw it with that great score that took from OHMSS, it looked just fantastic and really got me excited . Come the actual movie, the music had gone, replaced by something much weaker IMHO and we cut to MP searching in her fridge! All very strange

    Absobloodyexactly!
  • bondjamesbondjames Some men are coming to kill us. We're going to kill them first.
    edited November 2015 Posts: 11,772

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least not for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
  • ClarkDevlinClarkDevlin Belgravia, UK - Sneaking around Irene Adler's house for investigation purposes and whatnot...
    Posts: 6,044
    bondjames said:

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
    That is true. If you ask me, the relationship between Bond and Madeleine took a large segment away from what was promised in the first trailer. The film should have focused on the dark patterns of Spectre, instead and delve more into it and what secrets do they hold as their real-world counterpart, that I'm not going to name, does. Overall, while I did love the film, Spectre was cut too short, because a story like that would have been more relevant in four and half hours instead of two and half. It all happened too fast.
  • Posts: 1,876
    Now we have seen the actual film, when you go back and watch the trailer with the OHMSS music, its as though they are different films. In the trailer, its dark, menacing, tense etc and I remember when this trailer was released many many fans got very excited as it did really look stunning. If only they had kept that tome for the actual movie, but many seem to prefer the lighter tone and humour. One can only speculate what the income and reception would have been if they had have gone for a much darker, tense movie.
  • bondjamesbondjames Some men are coming to kill us. We're going to kill them first.
    edited November 2015 Posts: 11,772

    bondjames said:

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
    That is true. If you ask me, the relationship between Bond and Madeleine took a large segment away from what was promised in the first trailer. The film should have focused on the dark patterns of Spectre, instead and delve more into it and what secrets do they hold as their real-world counterpart, that I'm not going to name, does. Overall, while I did love the film, Spectre was cut too short, because a story like that would have been more relevant in four and half hours instead of two and half. It all happened too fast.
    I agree. There were rumours that this was supposed to be a two-parter. That's how it should have remained.

    Whoever screwed that up deserves to be sacked/not brought back because it messed up what could have been a far superior experience (one could tell that they were compressing here and there and messing about with a vision that was a bit different originally).

    Having said that, it may in fact remain a two parter after all......
  • ClarkDevlinClarkDevlin Belgravia, UK - Sneaking around Irene Adler's house for investigation purposes and whatnot...
    Posts: 6,044
    bondjames said:

    bondjames said:

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
    That is true. If you ask me, the relationship between Bond and Madeleine took a large segment away from what was promised in the first trailer. The film should have focused on the dark patterns of Spectre, instead and delve more into it and what secrets do they hold as their real-world counterpart, that I'm not going to name, does. Overall, while I did love the film, Spectre was cut too short, because a story like that would have been more relevant in four and half hours instead of two and half. It all happened too fast.
    I agree. There were rumours that this was supposed to be a two-parter. That's how it should have remained.

    Whoever screwed that up deserves to be sacked/not brought back because it messed up what could have been a far superior experience (one could tell that they were compressing here and there and messing about with a vision that was a bit different originally).

    Having said that, it may in fact remain a two parter after all......
    Probably Sam Mendes?
  • bondjamesbondjames Some men are coming to kill us. We're going to kill them first.
    Posts: 11,772

    bondjames said:

    bondjames said:

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
    That is true. If you ask me, the relationship between Bond and Madeleine took a large segment away from what was promised in the first trailer. The film should have focused on the dark patterns of Spectre, instead and delve more into it and what secrets do they hold as their real-world counterpart, that I'm not going to name, does. Overall, while I did love the film, Spectre was cut too short, because a story like that would have been more relevant in four and half hours instead of two and half. It all happened too fast.
    I agree. There were rumours that this was supposed to be a two-parter. That's how it should have remained.

    Whoever screwed that up deserves to be sacked/not brought back because it messed up what could have been a far superior experience (one could tell that they were compressing here and there and messing about with a vision that was a bit different originally).

    Having said that, it may in fact remain a two parter after all......
    Probably Sam Mendes?
    Yes, I think it was Mendes who messed that part up. Pity. A two-parter properly conceptualized would have been a great way for DC to end it.

    They may end up doing this anyway, but since they made SP without thinking ahead to B25 (I think) it may end up feeling disjointed again.
  • Posts: 571
    patb said:

    Now we have seen the actual film, when you go back and watch the trailer with the OHMSS music, its as though they are different films. In the trailer, its dark, menacing, tense etc and I remember when this trailer was released many many fans got very excited as it did really look stunning. If only they had kept that tome for the actual movie, but many seem to prefer the lighter tone and humour. One can only speculate what the income and reception would have been if they had have gone for a much darker, tense movie.

    I remember watching the trailer in the cinema with an audience, the line about taking overdue holiday did get quite a laugh.
  • MalloryMallory Are you ready to get back to work?
    Posts: 535
    tigers99 said:

    patb said:

    Now we have seen the actual film, when you go back and watch the trailer with the OHMSS music, its as though they are different films. In the trailer, its dark, menacing, tense etc and I remember when this trailer was released many many fans got very excited as it did really look stunning. If only they had kept that tome for the actual movie, but many seem to prefer the lighter tone and humour. One can only speculate what the income and reception would have been if they had have gone for a much darker, tense movie.

    I remember watching the trailer in the cinema with an audience, the line about taking overdue holiday did get quite a laugh.
    I am glad that line is played a lot more straight in the film, as cool as it is in the trailer.
  • Posts: 571
    Mallory said:

    tigers99 said:

    patb said:

    Now we have seen the actual film, when you go back and watch the trailer with the OHMSS music, its as though they are different films. In the trailer, its dark, menacing, tense etc and I remember when this trailer was released many many fans got very excited as it did really look stunning. If only they had kept that tome for the actual movie, but many seem to prefer the lighter tone and humour. One can only speculate what the income and reception would have been if they had have gone for a much darker, tense movie.

    I remember watching the trailer in the cinema with an audience, the line about taking overdue holiday did get quite a laugh.
    I am glad that line is played a lot more straight in the film, as cool as it is in the trailer.
    I agree completely. I agree that teaser trailer was quite dark and intense, but it was a teaser trailer - and it did tease. But I don't think it's true to say that across the trailers there was no evidence of the humour of the film - as testified by the laughter the audience had with that trailer.
  • ClarkDevlinClarkDevlin Belgravia, UK - Sneaking around Irene Adler's house for investigation purposes and whatnot...
    Posts: 6,044
    bondjames said:

    bondjames said:

    bondjames said:

    I think "anything but" is an exaggeration, my friend. Spectre definitely wasn't a light comedy, was it?

    But it certainly didn't deliver what that first trailer promised, at least for me. I knew this would be the case from the 2nd trailer though. From then on they were more honest with the marketing, and I could tell from that 2nd trailer onwards that the dialogue was going to be a little naff in this one, from my perspective. The film confirmed that, again imho. It's funny how trailers sometimes can really tip you off to the film.

    SF's absolutely awe inspiring teaser trailer was perfect relative to what we got in the final product.
    That is true. If you ask me, the relationship between Bond and Madeleine took a large segment away from what was promised in the first trailer. The film should have focused on the dark patterns of Spectre, instead and delve more into it and what secrets do they hold as their real-world counterpart, that I'm not going to name, does. Overall, while I did love the film, Spectre was cut too short, because a story like that would have been more relevant in four and half hours instead of two and half. It all happened too fast.
    I agree. There were rumours that this was supposed to be a two-parter. That's how it should have remained.

    Whoever screwed that up deserves to be sacked/not brought back because it messed up what could have been a far superior experience (one could tell that they were compressing here and there and messing about with a vision that was a bit different originally).

    Having said that, it may in fact remain a two parter after all......
    Probably Sam Mendes?
    Yes, I think it was Mendes who messed that part up. Pity. A two-parter properly conceptualized would have been a great way for DC to end it.

    They may end up doing this anyway, but since they made SP without thinking ahead to B25 (I think) it may end up feeling disjointed again.
    I do agree with that. While some do claim there is a concept for B-25, I doubt they have outlined it, since the whole Spectre issue being shortened from a two-parter to a standalone film, I don't know what is there to be done. They'll probably start the way OHMSS ended and do a follow-up to the path of the You Only Live Twice novel. Revenge mission, again.
  • Posts: 8,395
    I think it was marketed well, and considering the whole hack thing, i think they had to tread a fine line.
  • Posts: 571

    I think it was marketed well, and considering the whole hack thing, i think they had to tread a fine line.

    I agree.

  • Posts: 559
    I think it was well marketed too. But the things in the trailers that got me excited were largely absent from the film.

    Ohmss music being one.
  • Posts: 436
    the teaser trailer was very very misleading.
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