Coke back for 'Skyfall' partnership, details firmly under wraps
  • JamesPageJamesPage
    Posts: 1,136
    Coca-Cola will be back for more Bond action this year, although the company is keeping their plans firmly under wraps at the moment.

    Heineken certainly attracted a lot of attention with their "Skyfall" announcements, including a big budget television commercial starring Daniel Craig in character as James Bond, but there is still room for a non-alcoholic alternative.

    Last time around for "Quantum of Solace", the soft drinks juggernaut promoted its zero calorie version Coke Zero with a splashy 'Zero Zero Seven' campaign. It's TV commercial made Bond history in revealing an instrumental version of the film's title track before it had been officially released (much to the ire of Jack White).

    It is understood that Coke's fresh campaign for "Skyfall" will launch in September and will be focused with digital and online outlets.

    Asked for comment by MI6, a Coca-Cola spokesperson said: "Whilst Coca-Cola Zero had a successful partnership with Quantum of Solace in 2008, we are yet to confirm any partnership or supporting marketing campaign associated with the next James Bond movie, Skyfall."
  • SaintMarkSaintMark
    Posts: 2,177
    Oh NO, does James Bond drink that cr*p. First beer and now Cola, whats is next Lightproducts. ;)
  • MartinBondMartinBond
    Posts: 655
    :))

    On a serious note, I still have a couple of 1,5L and small bottles of "Coke Zero Zero Seven", a couple of unopened packs of cans, and a cinema table display :D I still remember the ad with the Aston Martin and the instrumental AWTD playing. How carp the song may have been, the coke ads were quite cool.
  • Samuel001Samuel001
    Posts: 10,182
    Nice. If the campaign is anything like last time, this will be a winner. Coke did a great job with 'Zero Zero Seven'.

    I don't think the ads this time will reveal the title song though. ;)
  • Commander_SkyfallCommander_Skyfall
    Posts: 365
    Samuel001 said:

    Nice. If the campaign is anything like last time, this will be a winner. Coke did a great job with 'Zero Zero Seven'.

    I don't think the ads this time will reveal the title song though. ;)



    I've just remembered that, didn't the coke zero ad actually feature Another Way to Die before it had been released?

  • Samuel001Samuel001
    Posts: 10,182
    Yes but only the instrumental version.
  • BounineBounine
    Posts: 994
    Coke is Bond's 21st century replacement for Benzedrine.
  • DarthDimiDarthDimi
    Posts: 5,988
    I wonder if Red Bull is ever going to find its way into Bond merchandising. ;-)
  • myworldisenoughmyworldisenough
    Posts: 1,053
    DarthDimi said:

    I wonder if Red Bull is ever going to find its way into Bond merchandising. ;-)



    I hope not. James Bond with wings! X_X
  • X3MSonicXX3MSonicX
    Posts: 2,560
    myworldisenough said:

    DarthDimi said:

    I wonder if Red Bull is ever going to find its way into Bond merchandising. ;-)



    I hope not. James Bond with wings! X_X


    Only if the next villain lives at everest...
  • Samuel001Samuel001
    Posts: 10,182
    image

    The Coca-Cola Company has announced its Coca-Cola Zero brand is to team up with the 23rd instalment of the James Bond series, Skyfall, as part of promotions for the films worldwide release this autumn.

    The announcement continues Coca-Cola and James Bond’s successful partnership, which began in 2008 through the brand’s association with Quantum of Solace. This time the campaign will be asking fans to “Unlock the 007 In You.”

    The association will see all Coke Zero products undergoing a special Bond themed makeover. The limited edition designs will feature across multiple pack formats, including cans, PET bottles and an aluminium bottle, all of which will showcase the famous Bond ‘gun barrel’ design.

    Marketing Director for Coca-Cola Great Britain, Zoe Howorth, commented: “Skyfall is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise.

    “James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”

    The campaign is set to roll out across TV, cinema, PR and outdoor advertising. Digital and social media campaigns, as well as on-pack promotions are also planned.

    http://www.thedrum.co.uk/news/2012/08/13/coca-cola-zero-releases-skyfall-campaign-continuing-its-partnership-james-bond
  • SandySandy
    Posts: 2,478
    Samuel001 said:

    image

    The Coca-Cola Company has announced its Coca-Cola Zero brand is to team up with the 23rd instalment of the James Bond series, Skyfall, as part of promotions for the films worldwide release this autumn.

    The announcement continues Coca-Cola and James Bond’s successful partnership, which began in 2008 through the brand’s association with Quantum of Solace. This time the campaign will be asking fans to “Unlock the 007 In You.”

    The association will see all Coke Zero products undergoing a special Bond themed makeover. The limited edition designs will feature across multiple pack formats, including cans, PET bottles and an aluminium bottle, all of which will showcase the famous Bond ‘gun barrel’ design.

    Marketing Director for Coca-Cola Great Britain, Zoe Howorth, commented: “Skyfall is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favourite movie franchise.

    “James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perfect partnership for Coca-Cola Zero.”

    The campaign is set to roll out across TV, cinema, PR and outdoor advertising. Digital and social media campaigns, as well as on-pack promotions are also planned.

    http://www.thedrum.co.uk/news/2012/08/13/coca-cola-zero-releases-skyfall-campaign-continuing-its-partnership-james-bond



    Looks quite good! :)>-
  • M_BaljeM_Balje
    Posts: 900
    Craig, Beer and Coke is that is what Bond drinks when he enjoy death. :-&

    image

    30 seconds later..

    image

    image
    Craig, Beer and Coke: The Story of Q or a Murderer :-B
  • doubleoegodoubleoego
    Posts: 3,101
    Yes, the trailer clearly showed him drinking coke and beer at the bar. Honestly, some people... 8-|
  • QBranchQBranch
    Posts: 2,440
    "Would you like Coke with that whiskey, Monsieur Bond?"

    "Do I look like I give a- oh, wait. They're our sponsors. Carry on."
  • QBranchQBranch
    Posts: 2,440
    image
    image
    image

    http://www.trendhunter.com/trends/coke-zero-skyfall#!/photos/164600/1
  • Samuel001Samuel001
    Posts: 10,182
    Nice looking cans and bottles! Thanks for the pictures.
  • 0BradyM0Bondfanatic70BradyM0Bondfanatic7
    Posts: 13,905
    Very good advertising.
  • QBranchQBranch
    Posts: 2,440
    @Samuel No probs. These pics should- ahem, quench your thirst until the real deal arrives. :D
  • Samuel001Samuel001
    Posts: 10,182
    Adverts and products galore coming next month! At last!
  • SandySandy
    Posts: 2,478
    These look very good indeed. I may even feel tempted to buy a couple even though I'm not a fan of Coke Zero, that's what I call good publicity.
  • BenBen
    Posts: 118
    They both look really cool but it's a shame we'll probably never see the bottles in glass form.
  • QBranchQBranch
    Posts: 2,440
    I agree- glass with a molded '007' or 'Skyfall' would look classy.

    Any chance he'll have one of them kept chilled in the DB5?
  • Creasy47Creasy47
    Posts: 7,107
    Any idea when the bottles and cans will be released?
  • Samuel001Samuel001
    Posts: 10,182
    Creasy47 said:

    Any idea when the bottles and cans will be released?



    Next month with a date to be announced.
  • Creasy47Creasy47
    Posts: 7,107
    Very nice, thank you, @Samuel001. I plan on picking up a few of them.
  • M_BaljeM_Balje
    Posts: 900
    It says ''only in cinemas'', i think there mean you only can get it in the cinema. Means possible the one cinema's prefer you can buy. If there already going to release this in Dutch cinemas i think those prefer the botle's and you must pay € 2,00-€ 2,50 or more for only 1 botle.. Bottle's wil not be released in Supermarkets iam sjure about that, there don't yuse glasses any more. Iam happy with my Heineken from TMND and Coca Cola zero from QOS but that are not the bottle's, but i give the inside a way. I don't drink Alcohol and Cola. If release in supermarkets then i wil possible buy one of both and iam curious how we can get that poster.

    Mabey there should have consider a Cassis one with Naomie Harris, she wearing a purple dress on a picture.

    imageimage
  • 0BradyM0Bondfanatic70BradyM0Bondfanatic7
    Posts: 13,905
    M_Balje said:

    It says ''only in cinemas'', i think there mean you only can get it in the cinema. Means possible the one cinema's prefer you can buy. If there already going to release this in Dutch cinemas i think those prefer the botle's and you must pay € 2,00-€ 2,50 or more for only 1 botle.. Bottle's wil not be released in Supermarkets iam sjure about that, there don't yuse glasses any more. Iam happy with my Heineken from TMND and Coca Cola zero from QOS but that are not the bottle's, but i give the inside a way. I don't drink Alcohol and Cola. If release in supermarkets then i wil possible buy one of both and iam curious how we can get that poster.

    Mabey there should have consider a Cassis one with Naomie Harris, she wearing a purple dress on a picture.

    imageimage


    Ah, I think it means Skyfall will be seen only in theaters when it releases.
  • thelordflasheartthelordflasheart
    Posts: 1,369
    The fittest Bond and his latest film has Coke as a sponsor...looks like McDonalds sponsoring the Olympics has finally been surpassed in the "You must be joking" department...

    :-)
  • marketto007marketto007
    Posts: 1,575
    The commercial.

  • SandySandy
    Posts: 2,478
    Thanks @Marketto007. So, this time we won't get the theme-song leaked with Coca Cola. They are learning :-?
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