Fans React To Bond Drinking Beer!

Ludovico

0BradyM0Bondfanatic7 said:

Ludovico said:

0BradyM0Bondfanatic7 said:

Ludovico said:
Bond drank beer (and even got drunk on it, if I remember correctly) in the novel OHMSS. Yes, martini is his "main" drink. But it is not his only drink, in novels and movies. He drinks wine, Cognac, various cocktails, and that is at the top of my head and only including alcohol. He is also a coffee drinker. Should he spend his time ordering martinis?

It's the product of non Bond fans angry that the one drink and the only drink they know he enjoys isn't being sipped the entire film. If they knew the bloody character at all they'd see Bond is quite the connoisseur of many alcohols and beverages.

So for non Bond fans he should drink martinis and martinis alone. Not eat, not have anything else, just martinis. I am not a big fan of Heineken, nay, I find this beer utterly bland, but Bond can drink beer, whisky, white wine (with a sole meunière like in the novels) and he is still Bond.

I just saying that regular moviegoers aren't aware that Bond likes other beverages, but because they have always seen him drink martinis and nothing else they have it in their heads that he can drink nothing else but martinis.

I understand, I just find it deplorable. I was letting off the steam. There is nothing I find more frustrating that the false perceptions of the regular moviegoers towards Bond: he should drink martinis, use a car with gadgets, his enemies want to take over the world, etc.

Baltimore_007

@Creasy47 I thought it was one of those social network things, you know how it is on there, a news item comes up, that warrants a bit of questionability, and the whole issue spirals out of control before you know where you are. It's merely James Bond fancies a different flavor in his mouth, I don't know what's so earth shockingly bad about this

Samuel001

Add to that, this product placement deal is being made out as something new when in fact it has been in place since 1997!

Creasy47

Baltimore_007 said:
@Creasy47 I thought it was one of those social network things, you know how it is on there, a news item comes up, that warrants a bit of questionability, and the whole issue spirals out of control before you know where you are. It's merely James Bond fancies a different flavor in his mouth, I don't know what's so earth shockingly bad about this

Exactly; it's a very odd complaint. The original article I read was written like it wouldn't to stir up some unnecessary attitudes and drama from the Yahoo community; they heard about the Heineken, assumed that's all Bond will ever drink (or do) in the film, and that's it. So misinformed.

Baltimore_007

Surely it's been a mainstay of Bond long before that or am I reading this wrong, Moonraker was chock full of advertisements I remember, saw more of them than Moore himself I remember

Yes, the Heineken issue has been exaggerated by some for sure, I would of liked to have seen Bond in The Netherlands though or at some Amsterdam location sipping his drink just for authenticity or being appropriate if they could of done it, when in rome and all that

Grant

Nice light blog about it here:

http://www.huffingtonpost.com/faridoon-david-baqi/james-bond-heineken_b_1403179.html?ref=entertainment

LeChiffre

Just wish it had been Guiness they were promoting, as they could have reused " We have all the time in the world" by Louis Armstrong that they used on a Guiness ad campaign several years ago and would have been a great Bond tie-in rather than the Euro-rubbish called Heineken.

Bounine

"Craig is swapping his martini for a Heineken"

Does that mean in the film the bartender will ask Bond if he wants his usual martini and he replies "not this time Johnny, times are tough. I want a Heineken."

Damn, imagine if this did actually happen. You'd be sitting there cringing. LOL. You know, I've never disliked it when Bond has ordered "a martini/vodka martini shaken not stirred." He should say "a medium dry vodka martini with a lemon peel, shaken not stirred." The extent to how dry the martini is has more influence on the taste I would have thought, than whether it's shaken or stirred. It sounds more realistic too when he is more precise with his ordering. If he just utters the former, it sounds too cliched and corny now.

MajorDSmythe

Cringing while watching a Craig Bond film, it's nothing new. ;)

But i'm not sure about this, it feels like they're cheapening Bond. I have a nasty feeling that this is going to be too in your face while watching. What's next, Bond attending a football match, and getting involved in a bit of hooliganism?

Germanlady

I feel, one should see this from a different ankle. Its not by choice, its by necessity. 45 Mill is one hell of a lot money, even these days and it ensures a meatier profit and therefore a shorter period until the next film, which in my book shouldn't be put on hold, just because Heineken or beer as a whole is not appropriate for Bond. MGM is not all that healthy yet and they all just cannot afford to say No to such an offer. No more no less IMO.
I think, its even more the hardcore fans, who should understand that..since when does Bond raises or falls with what he drinks? There is just so much more about him....just my two...

sirseanisbond

Germanlady said:
I feel, one should see this from a different ankle. Its not by choice, its by necessity. 45 Mill is one hell of a lot money, even these days and it ensures a meatier profit and therefore a shorter period until the next film, which in my book shouldn't be put on hold, just because Heineken or beer as a whole is not appropriate for Bond. MGM is not all that healthy yet and they all just cannot afford to say No to such an offer. No more no less IMO.
I think, its even more the hardcore fans, who should understand that..since when does Bond raises or falls with what he drinks? There is just so much more about him....just my two...

I agree @Germanlady, this is about practicality. MGM is in really bad shape, and they need all the money they can get to help finance this movie, and the next one. I think that this is key because I really really really want to have Bond 24 following Skyfall as quickly as possible, and getting a stable cash-flow is the only way to do that. As for the fact that Bond will have to throw back a brew to make some money, I see no real problem in that either. Sure, I’d rather see him advertising Jim Beam or Johnny Walker because I am myself a fan of the brown stuff, but I understand that there are more beer drinkers in the world, and are thus an easier bunch to make money off of. Besides, I think the real travesty here is that Bond will be sporting a beard when he orders the Heineken. What is the world coming to?

Bounine

Bounine said:
"Craig is swapping his martini for a Heineken"

Does that mean in the film the bartender will ask Bond if he wants his usual martini and he replies "not this time Johnny, times are tough. I want a Heineken."

Damn, imagine if this did actually happen. You'd be sitting there cringing. LOL. You know, I've never disliked it when Bond has ordered "a martini/vodka martini shaken not stirred." He should say "a medium dry vodka martini with a lemon peel, shaken not stirred." The extent to how dry the martini is has more influence on the taste I would have thought, than whether it's shaken or stirred. It sounds more realistic too when he is more precise with his ordering. If he just utters the former, it sounds too cliched and corny now.

I meant to say, I've never really liked it when Bond has ordered "a martini shaken not stirred."

If he said "a medium dry vodka martini with a lemon peel, shaken not stirred" then this would be good.

I don't have a great problem with Bond just sitting down at the bar and ordering a beer. Ordinarily, if he is to say the brand name as most do when they order a beer then this would be fine too. The fact that this Heineken hype has been blown up so much though will cause me to grimace when he says "Heineken please". Isn't it enough just to have a Heineken bottle in the background? If he does order one then I guess there must be something in the contract about him having to do this. Bond ordered a Red Stripe when he was in the West Indies in the books but he was at a cheap bar that wouldn't have served martinis. However, I don't think the real Bond as in the literary Bond was ever adverse to the odd beer. I think there were one or two more occasions when Bond had a beer in the course of Fleming's novels. It's just that Heineken have their damn name mentioned in so many films and it just doesn't sound natural anymore. One becomes painfully aware of the product placement. Personally, I'd like to hear Bond order a bourbon or whisky with ice as this is what he drunk by far the most of in the novels.

Can't MGM strike up a deal with a whisky brand?

Univex

Finally, Bond is the Bond from the novels, drinking beer and all. The way it should be. Very nice, I´m happy with it. As long as he doesn´t have a ton of cans and bottles scattered in his appartment, it´s all good.

Germanlady

It could very well be, that he doesn't actually NAME the brand, just orders a beer and gets Heineken. What about that?

Bounine

That would be better, yes.

If he must name the brand, Bond should order a Red Stripe as he has in the books then the bartender says "sorry, we're out of the Stripe". Then Bond looks around and casually replies "ah, Heineken then" as if he hasn't given it much thought. That will of course never happen though. :)

Germanlady

Bounine said:
That would be better, yes.

If he must name the brand, Bond should order a Red Stripe as he has in the books then the bartender says "sorry, we're out of the Stripe". Then Bond looks around and casually replies "ah, Heineken then" as if he hasn't given it much thought. That will of course never happen though. :)

No, that sounds as if Heineken is just second choice, which is would be, too.

bondsum

I don't know whether anyone else has seen this but even Maud Adams has something to say about Bond's choice in beer. Forgive me if this has been posted elsewhere....

Maud Adams is unhappy James Bond is going to be seen drinking a beer in new movie 'Skyfall'.

The 67-year-old Swedish actress starred opposite Roger Moore in two Bond films, 'The Man with the Golden Gun' and 'Octopussy', and she is unimpressed that current 007 Daniel Craig will be seen supping a Heineken instead of his trademark Vodka Martin cocktail after Heineken USA agreed a deal to be featured in the movie.

Maud thinks the change of drink will make the suave British spy appear less elegant.

She told Swedish entertainment magazine EXTRA: 'Even though it's a good beer, this has gone too far.

'Martini was something elegant when I served Roger Moore and it is elegant to this day.'

in 'Octopussy' Maud played the jewel smuggling title character and was seen on screen serving Roger one of the iconic drinks.

As part of Heineken's deal Daniel will also appear in character for a TV commercial for the drinks brand which will air all over the world and will be created by Wieden & Kennedy Amsterdam with 'Skyfall' director Sam Mendes acting as a consultant.

The 44-year-old actor will also appear as the spy on special packs of the beer.

Despite attracting criticism from fans of the spy series, Daniel has defended the inclusion of a beer instead of Bond's usual tipple - prepared 'shaken not stirred' - because the money the deal generates helps meet the cost of making and promoting the film.

He said: 'This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can.

'There's a big furore about [the beer], but it's not what the movie's about, I promise you. We haven't sold out completely.'

http://www.monstersandcritics.com/people/news/article_1696977.php/Bond-Girl-Maud-Adams-unhappy-with-007-s-beer

Bounine

Germanlady said:

Bounine said:
That would be better, yes.

If he must name the brand, Bond should order a Red Stripe as he has in the books then the bartender says "sorry, we're out of the Stripe". Then Bond looks around and casually replies "ah, Heineken then" as if he hasn't given it much thought. That will of course never happen though. :)

No, that sounds as if Heineken is just second choice, which is would be, too.

That's the idea. Not sure if Heineken would be too happy though. :) Obviously it wouldn't happen.

Sandy

I saw a bit of Heineken product placement in the past few days, but I hope this is not quite Bond-like

Bounine

Mmm, Carlsberg is a nice beer. Especially if it's one that's actually brewed in Denmark.

thelivingroyale

Carlsberg is nice yeah, I like it better than Heineken

CommanderRoss

Well, becouse nobody seemed to notice on the last page:
http://brookstonbeerbulletin.com/james-bonds-beer/
Same story, " Bond will be drinking Heineken instead of a Vodka Martini' except for the film, this discussion is about Casino Royale. So, same old, same old. The only difference this time is that Bond himself will be in a Heineken commercial, instead of, say, Vesper:

And Carlsberg isn't better then Heineken, it's fairly similar. If you're going to Denmark, try a Tuborg Classic, or any local beer. They're way better.

JBFan626

I've been thinking about this, and yes I do have mixed feelings. On one hand, Bond is an archetype: part of that archetype is that he is highbrow, therefore a martini with some caviar in a dinner suit fits the archetype. The problem with straying too far from this, is that Bond becomes just another tough guy action hero who has a drinking habit. Bond drinking a cheap beer reduces the character to a lower denominator...

...On the other hand, times have changed! In the 50's, it was a lot more common for a gentleman to drink a martini (or a stiff beverage in a short cocktail glass), dressed to the nine in a dinner suit, perfectly groomed hair, etc...Class lines have blurred a bit and there are also less formalities now than there were then. It's not uncommon for a man to walk into a casino in jeans and polo and have...a beer. If Bond reflects the current times, then we would expect him to be a bit more casual and knock back a few beers now an then.

Ludovico

Samuel001 said:
Add to that, this product placement deal is being made out as something new when in fact it has been in place since 1997!

And it's not like Fleming himself did not do product placement: Bond eats Cadbury chocolate, uses Gillette razors, drives a Bentley, etc.

JBFan626

Ludovico said:

Samuel001 said:
Add to that, this product placement deal is being made out as something new when in fact it has been in place since 1997!

And it's not like Fleming himself did not do product placement: Bond eats Cadbury chocolate, uses Gillette razors, drives a Bentley, etc.

I have no problem with product placement. Bond was born of the post-war industrial market. The problem I have is the CHOICE of products. Heineken is a bit low-brow for Bond.

SJK91

bondsum said:
I don't know whether anyone else has seen this but even Maud Adams has something to say about Bond's choice in beer. Forgive me if this has been posted elsewhere....

Maud Adams is unhappy James Bond is going to be seen drinking a beer in new movie 'Skyfall'.

The 67-year-old Swedish actress starred opposite Roger Moore in two Bond films, 'The Man with the Golden Gun' and 'Octopussy', and she is unimpressed that current 007 Daniel Craig will be seen supping a Heineken instead of his trademark Vodka Martin cocktail after Heineken USA agreed a deal to be featured in the movie.

Maud thinks the change of drink will make the suave British spy appear less elegant.

She told Swedish entertainment magazine EXTRA: 'Even though it's a good beer, this has gone too far.

'Martini was something elegant when I served Roger Moore and it is elegant to this day.'

in 'Octopussy' Maud played the jewel smuggling title character and was seen on screen serving Roger one of the iconic drinks.

As part of Heineken's deal Daniel will also appear in character for a TV commercial for the drinks brand which will air all over the world and will be created by Wieden & Kennedy Amsterdam with 'Skyfall' director Sam Mendes acting as a consultant.

The 44-year-old actor will also appear as the spy on special packs of the beer.

Despite attracting criticism from fans of the spy series, Daniel has defended the inclusion of a beer instead of Bond's usual tipple - prepared 'shaken not stirred' - because the money the deal generates helps meet the cost of making and promoting the film.

He said: 'This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can.

'There's a big furore about [the beer], but it's not what the movie's about, I promise you. We haven't sold out completely.'

http://www.monstersandcritics.com/people/news/article_1696977.php/Bond-Girl-Maud-Adams-unhappy-with-007-s-beer

Like someone else has said on these forums:

I wonder how elegant Maud felt Bond was when he was wailing like George of the Jungle in OP or grabbing sumo wrestler's ass cheeks in Golden Gun.

Sandy

SJK91 said:

bondsum said:
I don't know whether anyone else has seen this but even Maud Adams has something to say about Bond's choice in beer. Forgive me if this has been posted elsewhere....

Maud Adams is unhappy James Bond is going to be seen drinking a beer in new movie 'Skyfall'.

The 67-year-old Swedish actress starred opposite Roger Moore in two Bond films, 'The Man with the Golden Gun' and 'Octopussy', and she is unimpressed that current 007 Daniel Craig will be seen supping a Heineken instead of his trademark Vodka Martin cocktail after Heineken USA agreed a deal to be featured in the movie.

Maud thinks the change of drink will make the suave British spy appear less elegant.

She told Swedish entertainment magazine EXTRA: 'Even though it's a good beer, this has gone too far.

'Martini was something elegant when I served Roger Moore and it is elegant to this day.'

in 'Octopussy' Maud played the jewel smuggling title character and was seen on screen serving Roger one of the iconic drinks.

As part of Heineken's deal Daniel will also appear in character for a TV commercial for the drinks brand which will air all over the world and will be created by Wieden & Kennedy Amsterdam with 'Skyfall' director Sam Mendes acting as a consultant.

The 44-year-old actor will also appear as the spy on special packs of the beer.

Despite attracting criticism from fans of the spy series, Daniel has defended the inclusion of a beer instead of Bond's usual tipple - prepared 'shaken not stirred' - because the money the deal generates helps meet the cost of making and promoting the film.

He said: 'This movie costs a lot of money to make, it costs as nearly as much again if not more to promote, so we go where we can.

'There's a big furore about [the beer], but it's not what the movie's about, I promise you. We haven't sold out completely.'

http://www.monstersandcritics.com/people/news/article_1696977.php/Bond-Girl-Maud-Adams-unhappy-with-007-s-beer

Like someone else has said on these forums:

I wonder how elegant Maud felt Bond was when he was wailing like George of the Jungle in OP or grabbing sumo wrestler's ass cheeks in Golden Gun.

=)) Very classy indeed!

JBFan626

SJK91 said:
Like someone else has said on these forums:

I wonder how elegant Maud felt Bond was when he was wailing like George of the Jungle in OP or grabbing sumo wrestler's ass cheeks in Golden Gun.

But alas, that is Bond: a man on the upper echelons of society, a snob, but with a naughty sense of humor: completely in character for him. Heineken=not in character for Bond.

Getafix

Amusing sketch in the Guardian from Simon Hoggart:

✒You get ludicrous results when you allow product placement in dramas on film or television. It might not be so bad if someone on Corrie uses Fairy instead of Finish in their dishwasher, but the news that James Bond has switched from dry martinis to Heineken in the new film is absurd. Do you imagine that Ian Fleming's character would drink a gassy lager instead of a crisp, cold cocktail? What will the final scene of the film be?

Bond has been trussed up next to his latest woman, Zoffany Treat, on a jet owned by the evil Englebert Humperdottle, whose plans for world domination he threatens.

But thanks to the tiny titanium saw Q has inserted in his tooth, Bond can cut through the ropes, grab a gun and shoot the villain. The bullet rips a hole in the fuselage; Bond and Zoffany leap out with a two-person parachute containing a built-in inflatable boat. They land, still in a clinch, as the plane smashes into the sea yards away. The radio crackles to life. It is M. "Double-O Seven, are you all right? If you pull that zip you will uncover the bar. I think a modest celebration is in order."

"Mmm. Mine's a Heineken, the Friday night beer that tastes even better coming back up. And I'll have mine shaken, not stirred." He whirls the can around and cold sticky fizz splatters them both.

Zoffany speaks, shyly. "I'm about to wrap myself round a warm Ginster's pasty!"

"I have never heard it called that before, Miss Treat," says M, coldly. "And I know someone who will relish a bulging packet of Nobby's Nuts," says Bond. Roll closing credits.

http://www.guardian.co.uk/theguardian/2012/apr/27/jeremy-hunt-rupert-murdoch?INTCMP=SRCH

Bounine

"I have no problem with product placement. Bond was born of the post-war industrial market. The problem I have is the CHOICE of products."

Same here. Plus, it's how the product features in the film. I didn't like how Vesper asked about Bond's watch and he repied "Omega" in CR. I always thought that these products only had to feature in the background. Do people think that it stipulates in the contract that Bond actually has to order a Heineken? In QOS didn't he drink one with Leiter in that seedy bar but NOT actually ask for it?

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